Event

IQVIA Digital @ Cannes

Join us as we modernize healthcare communications and transform brand experiences, so that every customer touchpoint leads to a better patient outcome. We’re ready to lead this new era with digital marketing solutions that combine comprehensive data, innovative technologies, and advanced analytics. Connect with us at Cannes and let’s improve lives together.

June 16-20, 2025

Meet with Us

The IQVIA Digital team will be returning to the First Croisette Apartments to meet with clients and partners at Cannes. We look forward joining healthcare and pharmaceutical leaders in digital for a collaborative experience to accelerate innovation towards a healthier world.

We'd love to set a meeting with you in person. Fill out our meeting form below to get started!

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Website Featured_JPG-2407_Cannes aerial panoramic view France

Rethinking Pharma TV Advertising: Navigating Audience Shifts, Regulatory Changes, and Digital Innovation

In today’s rapidly evolving healthcare advertising landscape, consumer habits are shifting, regulations are changing, and new technologies are emerging. Join industry experts from Experian, IQVIA Digital, Ampersand, and LG Ads as they delve into the current trends impacting digital advertising. This session will explore how to balance innovative formats with traditional TV, and how to leverage change and uncertainty as catalysts for smarter, more effective marketing strategies. Gain insights into the latest advancements and learn how to stay ahead in this dynamic environment.

Monday, June 16 @ 5:30 PM
Belle Plage Hotel - Rooftop
2 Rue Brougham, 06400 Cannes, France

Speakers

Mike Brooks

Global Head of Business Development and Partnerships

LG Ad Solutions

Chris Feo

Chief Business Officer

Experian

Moira McKenna

Head of Identity and Media Partnerships

IQVIA Digital

Justin Rosen

SVP Data

Ampersand

Unlocking the Power of Entertainment Media for Health Brands

In today’s fragmented media environment, direct-to-consumer (DTC) brands face increased pressure to perform across every channel, from awareness to conversion. This session will break down what “total play” really means for DTC advertising in 2025 and how brands can future-proof their strategies through precision, performance, and partnership.

Wednesday, June 18 @ 3:00 PM
IQVIA Digital Apartment

Speakers

Dave Gluck

Sr. Client Partner

Unity

John Lilliquist

SVP, Health

iHeartMedia

Amy Melser-Fishman

Agency Enablement Lead

IQVIA Digital

Gina Whelehan

Group Director, Strategy & Partnerships

Butler/Till

See What’s Next with AI: Medical Reasoning Reimagined

Join us for an exclusive demo of Med-R1 8B—our latest innovation in medical reasoning AI. Purpose-built for healthcare and life sciences, this compact, high-performing model brings powerful, transparent reasoning to complex clinical and scientific questions. Designed for real-world deployment, Med-R1 8B accelerates expert decision-making without compromising trust or clarity.

It also sets the foundation for agentic AI—systems that don’t just respond, but reason, plan, and guide action across clinical and scientific workflows. Stop by to see it in action—and stay to explore how we’re shaping the future of AI in pharma.

Wednesday, June 18 @ 4:00 PM
IQVIA Digital Apartment