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Discover healthcare marketing solutions for more human connections

Our intelligent solutions power personalized engagements at scale with HCP and consumer audiences that lead to better brand experiences and health outcomes.

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Connect the dots to activate timely and relevant engagements

Our digital solutions blend unsurpassed data, innovative technology, and omnichannel expertise, enabling marketers to seamlessly plan, activate, measure, and optimize touchpoints for more human connections.
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Data

Our comprehensive clinical, demographic, and behavioral data assets serve as the foundation to model precise audiences, personalize customer journeys, adapt to market changes, measure campaign performance, and more.

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Technology

At IQVIA Digital, we proactively research and anticipate trends in healthcare marketing. This shapes our development of integrated omnichannel solutions that enable our partners to execute intelligent, precise, and privacy-optimized campaigns.

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Expertise

Realize the potential of your digital marketing by enlisting our specialists in data science, healthcare, AI technologies, identity, and consumer privacy. We consult with our clients to improve digital marketing performance and drive impactful outcomes.

How Digital Can Make Healthcare Communications Feel More Human

Learn how life sciences marketers can more meaningfully connect with healthcare providers (HCPs) in ways that influence behavior, build trust, and improve outcomes.

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Trust IQVIA Digital’s proven scale

92.4 M Active monthly HCPs and consumers
~ 19 M Total emails sent every month
1.3 B Anonymized medical claims from HCP actions
5,800 Endemic medical sites

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Let’s unlock opportunities together.