Empowering Health Equity: The Impact of Personalized Omnichannel HCP Engagement
Organon transforms brand education and access with novel triggered campaigns powered by IQVIA Digital.
IQVIA Digital designed unique omnichannel programs with a clear goal: to bridge informational gaps for HCPs. By orchestrating and triggering email, programmatic banners, and sales representative engagement based on digital research activity, we engaged 72k+ HCPs, delivered 5k+ sales representative alerts, and achieved 3k+ gross Trx.
68% of brand sales reps reported improved quality conversations with their HCPs, and 100% expressed interest in continuing to invest in this new solution with AIM XR. Importantly, 7 out of 25 reps reported that our insights led to a sales interaction with an HCP that directly resulted in a commitment to prescribe.
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