2025 IQVIA Digital Innovation Summit Podcast Series
June 06, 2025
Welcome to IQVIA Digital's Podcast Series featuring audio recording of various sessions from the second annual IQVIA Digital Innovation Summit, where we welcomed over 500 healthcare leaders to explore how cutting-edge advancements in data and technology are reshaping healthcare communications. These sessions highlighted how these innovations enabled more personalized engagement, enhanced customer experiences, and ultimately, better patient outcomes.
For more insights or information on attending next year’s Summit, please contact us!
Ep. 1 How Innovation is Shaping the Future of Digital Customer Engagement
In this episode, IQVIA Digital’s Andrew Burkus is joined by Tim White, Chief Digital & Technology Officer at GSK US, and Justin Fried, Chief Media and Innovation Officer at CMI Media Group.
Together, they discuss how innovation is reshaping healthcare marketing—breaking down barriers, simplifying complexity, and enhancing customer experiences through smarter, more human-centered strategies.
They also explore the growing role of AI in delivering timely, personalized communication that drives better outcomes.
