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Connecting the healthcare marketing ecosystem to enable better engagement and outcomes.

We’re dedicated to powering healthcare advertising through our connected Open Ecosystem, using high-quality, privacy-optimized HCP, DTC and advanced clinical data.

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The Open Ecosystem: Smarter Healthcare Advertising Solutions

We are committed to connecting partners to enable true omnichannel healthcare marketing, personalized customer engagement, and outcomes-driven measurement. Our approach is transparent, privacy-optimized, and guided by the critical need to safely – and responsibly – reach priority, U.S.-based audiences to deliver the healthcare information they need, when they need it.

With IQVIA Digital’s connected data and advanced healthcare analytics, brands can deliver relevant and timely messages to healthcare professionals and consumers when it matters most.

Healthcare professional (HCP) audiences

We use advanced, transparent methods to build our HCP database and provide pinpoint audiences for activation and customer engagement.

By leveraging IQVIA’s unmatched data accuracy, healthcare marketers can execute campaigns with confidence, ensuring compliance, precision, and performance in every interaction.

Happy female doctor and senior patient look at tablet

Consumer (DTC) audiences

We use advanced clinical data and models to build DTC audiences that deliver high audience quality and performance.

Friendly and smiling young african american professional

Advanced measurement, delivered through your platform

Through use of connected data, we deliver advanced enterprise measurement capabilities to our clients and partners, giving users unprecedented ability to optimize campaigns and achieve better media performance.

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