Engagement
Harmonize healthcare marketing across all touchpoints
Deliver personalized and privacy-optimized omnichannel engagements to HCP and consumer audiences with integrated solutions built on a rich foundation of clinical and behavioral data.
Programmatic
Streamline campaign activation and management with one unified workflow across display, video, audio and TV.
- Gain access to high-value endemic and non-endemic inventory available through IQVIA Digital's Media OS platform
- Rest easy with guaranteed transparency and no markups on media or data.
- Benefit from 1:1 physician-level data, delivered on all HCP tactics for no additional cost.
Social
Supercharge your social campaigns with unmatched speed to activation using our high-quality healthcare audiences.
- Activate HCP, consumer, and other professional audiences on Meta (Facebook, Instagram), Twitter, LinkedIn, TikTok, Pinterest, and more.
- Benefit from higher match rates and overall reach due to our industry-leading in-house identity solution.
CTV
Reach your audience through Connected TV (CTV) and ad-supported shows on top-tier networks with IQVIA’s healthcare data.
- Deliver your educational messages about specific health conditions, treatments, and available products or services in a channel with increasing engagement.
- Use our high-quality modeled consumer audiences to reach the right targets, empowering them with timely information to make informed healthcare decisions
- Also reach HCPs, whether segmenting by specialty, diagnosis, medications, procedures, and more.
Engage HCP audiences with personalized messages that deliver vital educational resources and strengthen brand relationships.
- Access 100% privacy-optimized, authenticated, and consented email data.
- Receive end-to-end support for HCP email marketing campaigns - from strategy and creative, to deployment and optimization.
- Increase HCP engagement with both email messages and programmatic, triggered based on email response and digital behaviors.
Endemic
Extend HCP reach by unlocking priority access to leading publisher inventory, including display, eNewsletters, and electronic health records (EHRs).
- Blend endemic and non-endemic campaigns using the same ad group to maximize efficiency.
- Cut through the clutter and boost your endemic reach by landing directly in the inboxes of engaged HCPs actively seeking industry news and updates.
- Deliver information to healthcare professionals exactly when they need it, directly into the EHR, in their daily practice.
See how adding endemic media can impact your campaigns.
Field Alerts
Optimize sales representative interactions with their HCP customers, enabling more productive conversations.
- Apply custom rules for field CRM triggers based on HCP digital behavior and digital channel engagement.
- Provide the field force with timely alerts to drive more targeted and effective next best actions with HCPs.
- Combine behavior-triggered email and programmatic before and after HCP visits.
IQVIA Media Operating System
Improve HCP engagement by intelligently deploying endemic programmatic media
Intelligent omnichannel solutions that transform engagement at scale
Audience Identity Manager® XR (AIM XR)
Enhance the continuum of care by leveraging daily 1-to-1 HCP-level digital behavioral insights to deliver timely and relevant information when and where HCPs need it most.
IQVIA Media Operating System
Plan, activate, measure, and optimize your omnichannel HCP and DTC campaigns, all from one single integrated platform, powered by IQVIA’s industry-leading data and healthcare expertise.
Infinite Dimensions
A self-service, integrated data platform solution for faster, better insights and superior HCP profiling built on the backbone of IQVIA’s unmatched data assets.
