Solutions - Measurement - IQVIA Digital

Measure for marketing success and business impact

Transform campaign and audience data into clear business insight. Our advanced measurement solutions help marketers demonstrate marketing’s contribution at every stage—from engagement to bottom-line impact—delivering confidence to every stakeholder.

Life sciences companies

need to understand how their marketing budgets drive business results. Our solutions help pharma companies monitor KPIs on a weekly basis, informing optimizations and measuring impact across channels, including digital, point-of-care (POC), website, and CTV/TV.

Marketing agencies

benefit from our many integrations enabling measurement across most media channels and AdTech platforms. Agencies can measure granular media performance by partner, placement, tactic, and target to inform optimizations and drive successful media plans.

Publishers and partners

can use pharma-preferred KPIs to maximize their advertising revenue and optimize campaigns in real-time for their advertiser and agency partners. By measuring their own audience and properties, publishers can identify high-impact inventory and demonstrate their value against competitors.

Comprehensive, privacy-optimized measurement solutions deliver actionable insights

Audience quality

Using robust health data sets, IQVIA Digital can measure a brand’s intended audience as a leading indicator of campaign performance. This allows marketers to make granular adjustments to media plans for continuous improvement in reaching the right audience.

Net impact

With access to 95% of all pharmacy claims in the US, IQVIA Digital can measure the incremental impact of advertising on consumer behavior, including script lift. IQVIA Digital employs a rigorous test over control methodology, enabling marketers to measure ROI with unmatched accuracy.

Measurement across channels

IQVIA Digital Measurement solutions continuously evolve with the media landscape to ensure brands can accurately measure and optimize across all channels, including television, digital, point of care, and more. IQVIA Digital Measurement delivers comprehensive insights for HCP and/or DTC audiences.

Attribution

IQVIA Digital Measurement solutions evaluate individual promotional tactics and integrate them into a holistic view using advanced approaches—such as attribution modeling—that link promotional history to prescription lift, helping quantify the impact of diverse marketing strategies.

The IQVIA Digital difference

Audience data at scale

Support single and omnichannel campaign measurement with the largest consent-based HCP database, privacy-optimized DTC data capabilities, and scale in patient claims.

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Analytical rigor

Gain actionable insights into which tactics and audiences are driving effectiveness and efficiency, while identifying improvement areas with pinpoint statistical precision.

Measurement everywhere

Access comprehensive services for campaign measurement where you need them, including audience quality (AQ), impact analysis, custom modeling, and direct partner integrations.