Solutions - HCP Audiences - IQVIA Digital

Skip to content

The IQVIA Digital difference

Exclusive data foundation

Our HCP audience solutions are powered by an industry-leading, digitally focused data foundation including clinical, digital, behavioral and demographic insights.

Flexible, sophisticated audience design

Access a robust portfolio of ready-to-use or custom HCP audience solutions, built on over 1,000 attributes across more than 9M HCPs, to create meaningful and personalized engagement for any client request.

Omnichannel activation

Meet HCPs where they are through seamless distribution across email, programmatic, social, endemic, social, search, TV, and other channels through our Media OS platform or our network of media partners.

Consent framework

82% of prescribers have opted in to receive communications from IQVIA Digital and our clients through our Healthcare Communications Network, reflecting a responsible approach to digital advertising.

Precision HCP Audiences, powered by data
Reach key HCP segments and achieve campaign objectives with HCP audience solutions spanning audience design, activation and measurement. Built using over 1,000 attributes from IQVIA’s clinical, digital, behavioral, and demographic data, brands can activate audiences anywhere through IQVIA Digital’s distribution network and measured using our in-house solutions.

Custom and syndicated

Use IQVIA's more than 1,000 attributes for over 9M HCPs to build and access audiences that match your campaign objectives

Rapid turnaround – Access hundreds of curated audiences immediately and create custom audiences within 48 hours.
Clinical behavioral insights – Custom-build HCP audiences for specific brand and campaign needs using IQVIA’s exclusive data foundation of medical claims.
Full care team – Feature HCPs associated with the diagnosis, treatment, prescribing, and ongoing care of patients with specific conditions by applying IQVIA’s extensive medical claims data.
Practice – Reach the right HCPs by building audiences based on HCPs’ geography, license state, organization affiliation, and much more.
Medical and digital influencers – Tap into HCPs who perform clinical trials, publish scientific research, and engage on social media and professional platforms to amplify brand messages and shape conversations beyond paid media.

HCP Looking at Results on Monitor

Advanced audience: Digital behaviors

Utilize one of our Advanced Audience capabilities to identify and activate unique audiences of HCPs actively researching a brand or condition, powered by patented AIM XR technology

Provide daily deterministic insights on over 1.7M HCPs across your owned web properties and the industry’s largest ecosystem of medical websites.
Fuel every step of intelligent HCP engagement — from planning, to activation across all channels (in-person and digital), through measurement and optimization.
100% self-reported and authenticated HCP identity data fuels understanding at the deepest level.
Deliver more than 350 million activation opportunities every month for brands to engage HCPs in crucial moments of interest.

Learn More

doctor showing patient an app

List match

Assess the match rate of your HCP list and reach more of your target audiences

Match on NPI, Email, Hashed Email or First Name, Last Name and zip code.
Upload target lists to see match rate and active reach.
Highly targeted, based on client-supplied NPI lists.
Rapid turnaround time with self-serve availability within minutes and managed service availability in just days.

A healthcare professional in a lab coat discusses medical information with an elderly woman, both engaged and attentive.

NP and PA data solutions

Combine clinician-level data and analytics to surface advanced practice providers who diagnose, treat, and influence prescribing

Correct misclassification and underrepresentation of Nurse Practitioners (NPs) and Physician Associates (PAs) in physician-centric HCP datasets.
Reveal true clinical influence using claims, affiliations, and prescribing patterns reflecting who actually delivers care.
Pinpoint high-impact NPs and PAs with treatment influence who are missed by traditional targeting approaches.
Segment advanced practice providers by clinical role and real-world behavior, not just title, affiliation, or historical taxonomy.
Strengthen the foundation for downstream insight and engagement with the right clinician audience from the start.

Learn more

Nurse Practitioner Talking to Patient on Examination Bed

Digital behaviors

Identify HCPs actively researching a brand or condition - and activate these audiences in your campaigns

Daily deterministic insights on over 1.4M HCPs across your web properties and the industry’s largest ecosystem of medical websites, powered by patented AIM XR technology
Fuel every step of intelligent HCP engagement — across planning, activation and engagement across all channels (in-person and digital), and measurement and optimization
100% first party sourced, opted-in, and authenticated HCP identity data for understanding at the deepest levels
Delivers more than 350 million activation opportunities every month for brands to engage HCPs in crucial moments of interest

Learn More

doctor showing patient an app

List match

Assess the match rate of your HCP list and reach more of your target audiences

Highly targeted, based on client-supplied NPI lists
Match on NPI, email, hashed email, first name, last name and Zip Code
See not only match rates but active reach of a target audience
Rapid turnaround time with self-serve availability within minutes and managed service availability in just days

A healthcare professional in a lab coat discusses medical information with an elderly woman, both engaged and attentive.

HCP Audiences frequently asked questions

What is IQVIA Digital's methodology for managing HCP data?

IQVIA Digital collects, verifies, authenticates, and analyzes Healthcare Professional (HCP) data from many different 1st and 3rd party sources, making it the most robust and comprehensive dataset in the market. Today, one of the major 1st party sources is the Healthcare Communications Network (HCN), which has collected about 2M 1st-party self-reported HCPs, allowing for consent of individual HCPs to opt into communication from IQVIA and its clients/partners. Once opted-in, the HCP is then informed of their opt in to additional communication, how their information will be used, and how to control use of this information through the privacy policy.

What enhancements is IQVIA Digital making to its HCP data methodology?

Within the last year, IQVIA Digital has rolled out a new dataset that compiles and matches data from the high-quality data sources in a more sophisticated manner, with additional sources to be added soon. The new process and dataset have resulted in increased match rates, especially for non-prescribers, to address our clients’ and partners’ needs.

Does IQVIA Digital allow individuals to opt-out of targeted advertising?

IQVIA has a clear process for managing Data Subject Access Requests, including rights of access, objection, and deletion. Individuals can submit requests via email or via web form as outlined in IQVIA's Privacy Policy. If applicable, IQVIA provides the requested information, including the source of contact details. Details about the process can be found at: https://www.iqvia.com/about-us/privacy/ccpa/do-not-sell.

How does AIM XR enable relevant, timely brand engagement with HCPs?

IQVIA Digital AIM XR data is collected via the only patented technology that passively observes 1.7M HCPs through a network of over 6,000 medical, health, and wellness websites. A pixel formulated by the AIM XR team captures daily HCP reading/research journey behavior at the National Provider Identifier (NPI) level. The daily contextualization process captures data across tens of thousands of diseases, procedures, indications and drug names. This data is used in numerous digital use cases including audience identification and creation, behavioral insights for trigger programs, brand marketing, and more. Visit https://www.iqviadigital.com/solutions/aim-xr for more information.

How does IQVIA Digital empower brand teams to extend campaigns to nurse practitioners and physician associates?

We help brands engage nurse practitioners (NPs) and physician associates (PAs) with more precision. As fast-growing US healthcare professional categories, NPs and PAs play increasingly important roles in the delivery of quality care to patients. Our comprehensive digital marketing solution helps brands build more valuable relationships with these advanced practice providers to achieve better performance. Visit https://www.iqviadigital.com/solutions/np-pa-marketing-solutions to learn more.

What is IQVIA Digital's commitment to privacy practices?

IQVIA Digital is committed to responsible and privacy-conscious data practices, guided by principles of transparency, purpose limitation, data minimization, user consent, data accuracy, and security in alignment with applicable privacy regulations, including those mandated by the General Data Protection Regulation (GDPR). We actively participate in industry initiatives such as the Interactive Advertising Bureau (IAB) and continuously monitor evolving regulatory and industry standards, including the Network Advertising Initiative (NAI) guidelines, to help ensure our practices remain ethical, compliant, and resilient.

What is the ability to scale HCP audience segments up or down for different campaign objectives?

IQVIA Digital can scale HCP audiences up or down through filtering, layering, deciling, or grading. All audiences can be scaled up by adding additional relevant HCPs based on their profiles such as practice specialty or organization affiliation.

Where can IQVIA Digital distribute audiences and what is the timeline from audience build to distribution to activation?

IQVIA Digital has partnerships with most DSPs, social, search, and TV platforms so we can help clients meet HCPs where they are. Turnaround times for distribution vary based on audience type and activation channel. The total turnaround time for audience build, distribution and activation averages 3-5 calendar days; however, audiences can be built and distributed considerably faster through our Media OS platform.