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Reach the right HCPs confidently and responsibly

IQVIA Digital’s healthcare professional (HCP) audiences are built on an exclusive data foundation including consented HCPs and personal identifiers, enabling more effective omnichannel promotion that improves patient outcomes.

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Precision HCP Audiences, powered by data

Reach key HCP segments and achieve campaign objectives with HCP audience solutions spanning audience design, activation and measurement. Built using nearly 1,000 attributes from IQVIA’s clinical, digital, behavioral, and demographic data, brands can activate audiences anywhere through IQVIA Digital’s distribution network and measured using our in-house solutions.

Custom and syndicated

Use IQVIA's nearly 1,000 attributes for 7M HCPs to build and access audiences that match your campaign objectives

  • Rapid turnaround – Access hundreds of curated audiences immediately and create custom audiences within 48 hours.
  • Clinical behavioral insights – Custom-build HCP audiences for specific brand and campaign needs using IQVIA’s exclusive data foundation of medical claims.
  • Full care team – Feature HCPs associated with the diagnosis, treatment, prescribing, and ongoing care of patients with specific conditions by applying IQVIA’s extensive medical claims data.
  • Practice – Reach the right HCPs by building audiences based on HCPs’ geography, license state, organization affiliation, and much more.
  • Medical and digital influencers – Tap into HCPs who perform clinical trials, publish scientific research, and engage on social media and professional platforms to amplify brand messages and shape conversations beyond paid media.
HCP Looking at Results on Monitor

Advanced audience: Digital behaviors

Utilize one of our Advanced Audience capabilities to identify and activate unique audiences of HCPs actively researching a brand or condition, powered by patented AIM XR technology

  • Provide daily deterministic insights on over 1.7M HCPs across your owned web properties and the industry’s largest ecosystem of medical websites.
  • Fuel every step of intelligent HCP engagement — across planning, activation across all channels (in-person and digital), through measurement and optimization.
  • 100% self-reported and authenticated HCP identity data fuels understanding at the deepest level.
  • Deliver more than 350 million activation opportunities every month for brands to engage HCPs in crucial moments of interest.
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doctor showing patient an app

List match

Assess the match rate of your HCP list and reach more of your target audiences

  • Match on NPI, Email, Hashed Email or First Name, Last Name and zip code.
  • Upload target lists to see match rate and active reach.
  • Highly targeted, based on client-supplied NPI lists.
  • Rapid turnaround time with self-serve availability within minutes and managed service availability in just days.
A healthcare professional in a lab coat discusses medical information with an elderly woman, both engaged and attentive.

NP and PA data solutions

Combine clinician-level data and analytics to surface advanced practice providers who diagnose, treat, and influence prescribing

  • Correct misclassification and underrepresentation of Nurse Practitioners (NPs) and Physician Associates (PAs) in physician-centric HCP datasets.
  • Reveal true clinical influence using claims, affiliations, and prescribing patterns reflecting who actually delivers care.
  • Pinpoint high-impact NPs and PAs with treatment influence who are missed by traditional targeting approaches.
  • Segment advanced practice providers by clinical role and real-world behavior, not just title, affiliation, or historical taxonomy.
  • Strengthen the foundation for downstream insight and engagement with the right clinician audience from the start.
Learn more
Nurse Practitioner Talking to Patient on Examination Bed

Marketing’s Missed Opportunity? The Critical Role of NPs and PAs in Patient Care

Pharma marketers must evolve their approach by expanding target lists, tailoring messaging to NP and PA perspectives, and investing in data and partnerships that reflect the full care team’s influence on treatment decisions.
Read the blog
A healthcare professional in a pink uniform using a stethoscope on a patient’s back during a medical examination.

Digital behaviors

Identify HCPs actively researching a brand or condition - and activate these audiences in your campaigns

  • Daily deterministic insights on over 1.4M HCPs across your web properties and the industry’s largest ecosystem of medical websites, powered by patented AIM XR technology
  • Fuel every step of intelligent HCP engagement — across planning, activation and engagement across all channels (in-person and digital), and measurement and optimization
  • 100% first party sourced, opted-in, and authenticated HCP identity data for understanding at the deepest levels
  • Delivers more than 350 million activation opportunities every month for brands to engage HCPs in crucial moments of interest
Learn More
doctor showing patient an app

List match

Assess the match rate of your HCP list and reach more of your target audiences

  • Highly targeted, based on client-supplied NPI lists
  • Match on NPI, email, hashed email, first name, last name and Zip Code
  • See not only match rates but active reach of a target audience
  • Rapid turnaround time with self-serve availability within minutes and managed service availability in just days 
A healthcare professional in a lab coat discusses medical information with an elderly woman, both engaged and attentive.

First-ever HCP-targeted campaign on Pinterest

Learn how unconventional platforms can deliver powerful healthcare engagement in reaching HCPs during their “off duty” moments. This campaign achieved a 55% match rate and outperformed industry benchmarks.

 

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