HCP Audiences
Reach key healthcare targets to deliver on brand objectives
IQVIA Digital maintains exacting HCP audience quality with permission-based HCP consent at scale and consistent HCP identity from NPI match through activation and measurement.
Digital behaviors
Identify HCPs actively researching a brand or condition - and activate these audiences in your campaigns
- Daily deterministic insights on over 1.4M HCPs across your web properties and the industry’s largest ecosystem of medical websites, powered by patented AIM XR technology
- Fuel every step of intelligent HCP engagement — across planning, activation and engagement across all channels (in-person and digital), and measurement and optimization
- 100% first party sourced, opted-in, and authenticated HCP identity data for understanding at the deepest levels
- Delivers more than 350 million activation opportunities every month for brands to engage HCPs in crucial moments of interest
List match
Assess the match rate of your HCP list and reach more of your target audiences
- Highly targeted, based on client-supplied NPI lists
- Match on NPI, email, hashed email, first name, last name and Zip Code
- See not only match rates but active reach of a target audience
- Rapid turnaround time with self-serve availability within minutes and managed service availability in just days
Digital behaviors
Identify HCPs actively researching a brand or condition - and activate these audiences in your campaigns
- Daily deterministic insights on over 1.4M HCPs across your web properties and the industry’s largest ecosystem of medical websites, powered by patented AIM XR technology
- Fuel every step of intelligent HCP engagement — across planning, activation and engagement across all channels (in-person and digital), and measurement and optimization
- 100% first party sourced, opted-in, and authenticated HCP identity data for understanding at the deepest levels
- Delivers more than 350 million activation opportunities every month for brands to engage HCPs in crucial moments of interest
List match
Assess the match rate of your HCP list and reach more of your target audiences
- Highly targeted, based on client-supplied NPI lists
- Match on NPI, email, hashed email, first name, last name and Zip Code
- See not only match rates but active reach of a target audience
- Rapid turnaround time with self-serve availability within minutes and managed service availability in just days
Marketing’s Missed Opportunity? The Critical Role of NPs and PAs in Patient Care
Pharma marketers must evolve their approach by expanding target lists, tailoring messaging to NP/PA perspectives, and investing in data and partnerships that reflect the full care team’s influence on treatment decisions.
