Media Operating System
The premier platform for omnichannel healthcare marketing
Plan, activate, measure, and optimize your omnichannel HCP and DTC campaigns, all from one integrated platform, powered by IQVIA’s industry-leading data and healthcare expertise.
An intelligent operating system built for modern healthcare marketing
Powering impactful brand experiences from end-to-end
Unparalleled audiences and campaign planning
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Access expertly built, high-quality HCP and consumer audiences based on IQVIA’s rich and privacy-optimized data, available off-the-shelf or customized for your needs.
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Enrich your HCP audiences with AIM XR behavioral insights to find providers actively researching your brand or condition – before they appear in claims data.
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Accurately and efficiently plan your activation strategy based on these audiences.
Personalized omnichannel activation
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Connect intelligently with HCP and consumer audiences through coordinated messaging across programmatic, social, email, and CTV.
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Trigger sequential messaging based on HCP digital behavior (AIM XR), engagement metrics, or your own data.
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Access high-value and exclusive endemic inventory, including electronic newsletters, electronic health records, banners, and more.
Built-in measurement & optimization
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Save time with daily consolidated cross-channel Physician-Level Data and weekly gross Rx metrics.
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Customize and execute activation measurement seamlessly.
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Maximize the impact of every marketing dollar with real-time, fully configurable optimizations at the most granular levels.
The IQVIA Digital difference
Powered by IQVIA data
IQVIA is a leading provider of healthcare data and analytics. Campaigns run through our platform are powered by IQVIA’s privacy framework and identity capabilities, minimizing data loss throughout each stage.
Service from experts
Our solutions are driven by seasoned industry experts with deep healthcare and digital marketing knowledge. We are committed to enabling your success and achieving impactful results for agencies and brands.
Centralized on one platform
Our operating system drives results for healthcare marketers and publishers by simplifying workflows that used to take days into seconds and integrating functionality that used to require multiple vendors into one.
