Publisher
Healthcare audience and measurement solutions for publishers
We provide you with the data-driven insights to be the essential and trusted resource to healthcare provider and consumer audiences, so you can monetize, measure, and expand audience engagement. By partnering with IQVIA Digital as your healthcare marketing partner, you gain access to premium endemic media and endemic marketing strategies that maximize publisher value.
Target using comprehensive consented data
Create precise audiences and deliver tailored content at the right place and at the right time by knowing who is researching which types of information about diseases and treatments. IQVIA has amassed a consented network of healthcare professionals that is updated daily and unmatched in scale and integrity, enabling publishers to leverage endemic marketing across multiple trusted environments.
Personalization solutions boost new physician engagement for a publisher site
A Continuing Medical Education company partnered with IQVIA on a campaign to increase website traffic and generate new sign-ups for CME courses, driving 1,500 new registrations in the first six months. This partnership demonstrates how endemic media placements and healthcare marketing partner collaboration can deliver measurable outcomes.
Contact us for access to the case study.
Increase engagement with your publications
Monetize your value
Capture the full value of your content by connecting brands and HCPs in an endemic marketplace, and implement campaigns using triggered email, endemic advertising, and other channels that support point of care marketing.
Extend your audiences
Implement targeted omnichannel campaign strategies using NPI-level identities while also safeguarding privacy data.
Measure impact
Use insightful performance metrics to differentiate your offerings to media buyers and optimize your own campaigns.
