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Communicate with empathy and relevance

Engage consumers actively researching health topics on thousands of endemic medical websites—when intent is high and relevance is crucial.



Home Consumer Audiences

Address motivated consumers’ research behavior with timely and informative messages

Patients, family members, and other caregivers are exploring disease symptoms, treatment options, access, efficacy, and more along their research journeys. IQVIA Digital’s Consumer Intent Audiences enable healthcare brands to inform and support consumers at these high-intent moments.

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Match consumer intent with marketing messages

Consumer Intent Audiences provide the ability to segment based on behavior from endemic websites, so brand teams can develop messages that are more personalized and effective.

 

Give healthcare marketers a strategic edge—connect with motivated consumers when it matters most

Timeliness

Daily audience refreshes ensure the right message matches the latest consumer behavior.

Segmentation

Segment based on brand awareness, treatment efficacy, or access to care.

Efficiency

Reach audience groups only relevant to your brand.

Distribution

Activate deterministic audiences on an open ecosystem of more than 600 media end points.

Blog

5 Omnichannel Healthcare Marketing Steps for Rare Disease Companies

Omnichannel strategies are particularly powerful for rare disease marketing, where engaging HCPs at the right time can have a crucial impact on improving diagnosis rates and patient outcomes.

Read the blog
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Reach consumers without compromising trust

  • Privacy – Consumer Intent Audiences adheres strictly to privacy regulations, ensuring data minimization.
  • Non-identified data – We use privacy-safe data collection measures that capture no collection of personally identifiable information (PII).
  • Ethical oversight – We augment rigorous technological safeguards with an ethical framework supervised by an IQVIA Digital Ethics Board.
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Engage at scale with consumers researching your therapies

1.5 B Relevant monthly pageviews
91 M Monthly active users
125 K Contextualized terms
6,000 Healthcare websites tracked

Scenarios for Consumer Intent Audiences

Support consumer engagement based on specific research behavior.

Caregiver support

We enable engagement opportunities for caregivers and loved ones conducting research about home health services, emotional support, and daily living assistance.

Rare disease

Reach consumers who are learning about their disease state and investigating treatment options, disease management, and care coordination with empathy and relevant information.

Secondary treatment protocols

Address high-intent consumers in our ecosystem seeking information related to advanced care options, treatment resistance, and side effect management.

Recency

Provide crucial information during urgent medical events including cardiology, trauma, and infectious diseases.

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Let’s unlock opportunities together.