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HCP Digital Behavioral Insights

Identify, reach, and engage at the right moments of interest and intent with patented marketing technology that provides real-time, behavioral HCP insights.

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Take personalized omnichannel engagement to the next level

Seamlessly integrating across digital and in-person channels, AIM XR is the only technology and predictive data set that allows marketers and brands to optimize communication by anticipating HCP interests before their clinical activities are reported.

The IQVIA Digital difference

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Daily deterministic insights

Access daily insights on the research and reading behaviors of more than 1.4M HCPs across medical websites and your owned web properties.

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Smart omnichannel engagement

Fuel every step of HCP engagement, from planning and activation, across all in-person and digital channels, to measurement and optimization.

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Highest quality dataset

100% first-party sourced, opted-in, and authenticated HCP identity data provides understanding at the deepest level. Engage in crucial moments with 350 million+ activation opportunities monthly.

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Custom HCP behavioral audiences

Identify and create custom audiences of high-value HCPs actively researching your brand or indication to engage before claims data is available and increase reach by over 20%.

Triggers in any channel

Personalize omnichannel HCP engagement by coordinating a triggered messaging journey across email, programmatic banners, social, endemic, and CRM.

Triggered email

Meet HCP information needs by delivering timely and highly personalized emails to HCPs, triggered by their daily digital research activity.

Integrated HCP triggers

Combine clinical activity, or any other dataset, with AIM XR digital behavioral insights to trigger engagement based on the most complete picture of where an HCP is in their journey.

Field alerts

Deliver real-time CRM alerts to sales representatives with HCP insights, web visitor activity, and next best message and channel.

Social traffic reporting

Track NPI-level click-throughs from social platforms to your web properties and measure call-to-action effectiveness with custom reporting breakouts.

HCP search behavioral insights

Track NPI-level click-throughs from search results to evaluate call-to-action elements and understand how many HCPs clicked on a link to access medical resources.

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Recent case studies demonstrate unprecedented performance across healthcare and life sciences

These stats represent the impact incorporating AIM XR into your omnichannel strategies can have.
View case studies
100 % of sales reps want to continue to receive AIM XR–powered field alerts
2 X increase in product orders for new diagnostic technology
1500 HCP registrations in just 6 months for a Continuing Medical Education site
1200 + net new patient referrals for a major hospital and healthcare system
1/ 3 CPM for the same impression volume in a pharma campaign

Gain value across your organization

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Commercial operations, data strategy and analytics

Enhance HCP profiling and segmentation with AIM XR to inform content creation, identify new leads, and enable predictive analytics.

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Brand marketing

Enable omnichannel marketing with AIM XR triggered emails, custom audiences, and coordinated messaging across every channel.

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Field sales and CSOs

Empower sales representatives with AIM XR powered field alerts, including comprehensive HCP insights and targeted messaging in CRM.

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Medical affairs

Support medical science liaisons by identifying HCP information needs, enhancing profiles, and providing insights to prepare for interactions.

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Let’s unlock opportunities together.