Personalization Science
Build trusted relationships throughout the care continuum
Our deep understanding of HCP and consumer behaviors and preferences empowers healthcare brands to deliver the right message in the format, channel, and tone customers prefer.
The IQVIA Digital difference
By linking personalization infrastructure across all healthcare engagement touchpoints, partners, and platforms, Personalization Science fuels actionable, human-centric engagements at scale.
Powered by IQVIA data
Enhance personalization to HCPs and consumers using data to understand behaviors, preferences, and engagement patterns.
Actionable insights
Translate data into actionable insights that inform integrated marketing strategies, persuasive content creation, and efficient media planning.
Personalization everywhere
Enable turnkey personalization from planning to execution in an open ecosystem with SaaS-based third-party integrations.
Bridge the gap between HCP behavior and brand engagement
AIM XR
AIM XR provides visibility into what HCPs are reading, researching, and engaging with across top medical websites. Our platform combines behavioral intelligence with identity resolution to connect HCP activity to your owned digital properties, unlocking actionable insights. Brands can personalize outreach, optimize content strategy, and drive deeper engagement with the right HCPs at the right time.
Infinite Dimensions
Offering over 1,500 attributes per HCP, Infinite Dimensions provides deep insights and advanced profiling. This solution enhances the understanding of key decision makers in the healthcare continuum through customized data access and seamless integration with existing systems or standalone self-service platforms. This comprehensive view of targets enables more personalized HCP engagement.
Consumer Intent Audiences
Consumer Intent Audiences enables connection with highly engaged consumer audiences who have shown intent by researching information on medical websites.
NP and PA Strategic Solutions
Nurse Practitioners and Physician Associates play a crucial role in diagnostic and treatment decisions across specialties. Our NP and PA Strategic Solutions empower healthcare brands to personalize awareness and education at scale by understanding NP and PA behavior through research, advisory, and insight programs.
