Consumer Modeled Audiences
Built for modern DTC marketing
Achieve efficiency and scale in your DTC campaigns with AI-secure consumer audiences─from chronic illnesses to rare diseases.
Case Study
Women’s health brand increases ad campaign performanceA global pharmaceutical brand significantly improved the performance and cost-per-target-reached of its programmatic ad campaign test by using IQVIA Digital’s enhanced Consumer Modeled Audiences.
Fact Sheet
Improve the ROI of DTC campaigns- Meet or exceed the highest audience quality standards in the industry to drive better campaign performance.
- Access audiences built on shared patterns across consumer and IQVIA’s industry- leading health data, which highly correlate to a consumer’s health journey—without combining the source datasets.
- Improve the ROI of DTC campaigns with lower CPMs and cost per reach, with no build fees for standard audiences.
- Activate campaigns faster and measure impact more effectively.
Protect privacy without sacrificing quality
- Meet heightened legal and regulatory requirements for data privacy and ensure responsible use of AI with our patent-pending Federated Audience Modeling methodology.
- Replace guesswork about “black box” approaches to consumer audience creation with clear disclosures on our data stewardship and audience methodology.
- Our Consumer Modeled Audiences have passed privacy evaluations at every pharmaceutical company that has reviewed the offering.
Advantages for different life sciences campaign stakeholders
Brand marketer
Connect with higher-quality consumer segments, improve ROI on DTC campaigns, and maximize media efficiency.
Agency planner
Support your media planning efforts with pharma clients by selecting high-performing audiences and activating campaigns faster.
Privacy specialist
Our methodology protects individual privacy and addresses the expectations of legal and regulatory requirements.
