Consumer Modeled Audiences
Built for modern DTC marketing
Achieve efficiency and scale in your DTC campaigns, while safeguarding data privacy.
Improve the ROI of DTC campaigns
- Meet or exceed the highest audience quality standards in the industry to drive better campaign performance.
- Access audiences built from highly correlated patterns between consumer behavior and IQVIA’s industry-leading health data without combining the source datasets.
- Improve DTC campaign efficiency with audiences that deliver stronger results—and no build fees.
- Measure the impact of activated audiences with IQVIA Digital’s in-house measurement capabilities.
Case Study
Women’s health brand increases ad campaign performanceA global pharmaceutical brand significantly improved the performance and cost-per-target-reached of its programmatic ad campaign test by using IQVIA Digital’s enhanced Consumer Modeled Audiences.
Protect privacy without sacrificing quality
- Meet heightened regulatory requirements and uphold ethical standards that honor public expectations for data privacy.
- Ensure responsible use of AI with our patent-pending Federated Audience Modeling methodology.
- Replace black box approaches to consumer audience creation with clear disclosures about our data stewardship and audience methodology.
- Gain assurance that our Consumer Modeled Audiences have passed privacy evaluations at every pharmaceutical company that has reviewed the offering.
Advantages for different life sciences campaign stakeholders
Brand marketer
Connect with higher-quality consumer segments, improve ROI on DTC campaigns, and maximize media efficiency.
Agency planner
Support your media planning efforts with pharma clients by selecting high-performing audiences and activating campaigns faster.
Data scientist
Our DTC audiences use IQVIA’s market-defining health data and a patent-pending Federated Audience Modeling approach.
Privacy specialist
Our methodology protects individual privacy and addresses the expectations of regulatory and client requirements.
