Event
IQVIA Digital @ SXSW
Join us as we modernize healthcare communications and transform brand experiences, so that every customer touchpoint leads to a better patient outcome. We’re ready to lead this new era with digital marketing solutions that combine comprehensive data, innovative technologies, and advanced analytics. Connect with us at SXSW and let’s improve lives together.
March 8, 2025
Event Summary
We will be hosting a day of content and networking dedicated to humanizing healthcare marketing.
Saturday, March 8
Thought Leadership from 10 AM - 5 PM
The Line Austin | Onyx Ballroom | 111 East Cesar Chavez | Austin, TX
Agenda
March 8th
10:00 – 11:00 AM
“From Periphery to Power: Scaling the Sex & Gender Health Gap”
This session will highlight efforts to reduce the sex/gender health divide in the U.S., focusing unique insights on medicine use, research activities, and investment trends. Join us as we present digital marketing strategies to improve healthcare for women.
11:30 - 12:30 PM
"AI, Privacy, and the Future of DTC: Walking the Tightrope of Innovation"
In this session, we'll discuss advances in AI that are transforming direct-to-consumer (DTC) audience modeling, enabling more precise and effective engagement while navigating the complex landscape of data privacy.
2:30 – 3:30 PM
"I’m Getting a Hint of Data: Lessons from the Wine Industry"
This panel will show how winemakers and marketers use AI and data to drive business success, offering healthcare marketers lessons on using customer data for brand transformation, maximizing impact, and reaching people through omnichannel strategies.
4:00 - 5:00 PM
“Health Points: Why Gaming is the Real Media Score for Pharma”
With TV viewership declining, brands must innovate. In-game advertising offers a large, engaged audience, blending interactive experiences with brand messaging. Join us as we explore these opportunities and challenges.
Event Speakers
Dr. Shawana Moore
Past President
National Association Of Nurse Practitioners In Women's Health
About The Line Austin
