Real Time Results: Measuring Converged Outcomes & Future-Proofing Success
IQVIA Digital's Zachary Farrell, Principal Product Manager of Measurement Enablement joined a panel of executives to help brand marketers understand how TV has evolved from a reach machine to a results-driven growth engine. But in a world where speed and precision win, is measurement keeping up?
Real Time Results: Measuring Converged Outcomes & Future-Proofing Success
TV is no longer just about reach—it’s a results-driven, full-funnel powerhouse. But in today’s fast-moving ecosystem, how can marketers track and optimize performance in real time? Join us as we explore the evolving role of TV, the importance of future-proofed data and technology, and whether outcomes are becoming the new ratings. You’ll gain expert insights you need to navigate change, unlock impact, and stay ahead in the fastest-moving year in TV yet. Don’t miss this deep dive into the future of TV measurement – the evolution, innovations and what’s next.
What you'll learn:
- Master TV's Full-Funnel Power: Command TV’s new era of impact and discover how TV has transformed into a results-focused engine of growth, reshaping the way modern marketers drive awareness, engagement, and measurable outcomes
- Harness the Power of Real-Time Insights: Learn how to track and optimize performance in real time using future-ready data, tools, and technologies.
- Unlock the Future of Measurement: Gain expert insights into the innovations redefining TV measurement—from shifting definitions of success to what’s coming next in a rapidly changing landscape.
