Inbox Intelligence 2025: HCP Email Marketing Trends and Insights
May 28, 2025
In 2024, we observed a marked evolution in how life sciences organizations approached email marketing, with many embracing more sophisticated, multichannel strategies. A notable trend was the shift from relying solely on broadcast messaging to a more balanced integration of broadcast and triggered emails, enabling timely, relevant touchpoints that sustain HCP engagement over time. In this whitepaper, IQVIA Digital highlights how email remains a powerful and efficient tool for engaging healthcare providers and continuing to deliver impressive ROI across life sciences.
With a $36 return for every $1 spent (Litmus, 2024), email continues to prove its value as both a strategic and cost-effective communication tool.
Healthcare professionals stay closely connected to email throughout their day, frequently checking both personal and professional accounts even during evening hours. As HCP expectations evolve toward more relevant, personalized digital experiences, brands are responding with more sophisticated, orchestrated strategies.
In this report, you’ll discover:
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2024 benchmarks and performance trends across life sciences email marketing
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How leading organizations are combining broadcast and triggered emails for sustained engagement
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Practical guidance on aligning KPIs with campaign goals
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Actionable insights to improve content relevance and deepen HCP relationships
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