Consumer Audiences
Plan smarter. Build for scale. Reach meaningfully.
Activate and reach highly qualified consumer audiences across the healthcare journey and various conditions─from chronic illnesses to rare diseases.
Modeled
Reach potential patient audiences and achieve efficiency and scale in your DTC campaigns, while safeguarding data privacy
- Meet or exceed the highest audience quality standards in the industry to achieve better campaign performance.
- Improve DTC campaign efficiency with affordable audiences that deliver stronger results.
- Ensure responsible use of AI and align with state and federal data privacy laws with our Federated Audience Modeling methodology.
- Measure the impact of activated audiences with IQVIA Digital’s sophisticated in-house capabilities.
- Provide fast turnarounds for audience builds to react quickly to campaign and market needs.
Behavioral
Motivated consumer audiences built on proprietary health intent data
- Ensure timely communication with behavioral feedback, refreshed daily.
- Match audiences based on their research and reading behavior to your brand's communication goals across the consumer journey.
- Access consumer cohorts, curated non-identified, yet highly relevant researchers actively reading about specific topics within a disease category.
- Built using data minimization best practices to reduce privacy concerns.
Predictive
Using AI/ML to predict future events and outcomes along the patient journey
- Build audiences with predictive analytics based on a wealth of signals from more than 150 longitudinal data streams that indicate high probability segments for future outcomes.
- Predictive scenarios can include consumers likely to receive a future diagnosis, switch or not adhere to treatment, or face access or product use challenges.
Behavioral
Motivated consumer audiences built on proprietary health intent and research data
- Audiences consist of highly relevant consumers who are reading about specific topics within a disease category
- Consumer cohorts are curated on non-identified researchers actively seeking health information
- No collection of PII, minimizing privacy concerns
- Audiences are updated daily
Predictive
Using AI/ML to predict future events and outcomes along the patient journey
- Build audiences with predictive analytics based on a wealth of signals that indicate high probability targets for future outcomes
- Predictive scenarios include consumers likely to receive a future diagnosis, switch or not adhere to treatment, or face access or product use challenges
- Apply proprietary IQVIA Digital models created from 150+ longitudinal data streams to create consumer audiences for future events and for conditions with small diagnosed patient populations
From Awareness to Action: Strategic Patient Engagement
A long-term collaboration between Butler/Till and IQVIA Digital led to a 4X increase in prescriptions written over five years. Learn how one leading product enhanced its brand awareness and ensured sustainable growth.
