Consumer Modeled Audiences
July 31, 2025
Achieve more efficient DTC campaigns with audiences created using our synthetic trends methodology.
Our Consumer Modeled Audiences are based on consumer attributes that highly correlate to a consumer's health journey, as well as IQVIA's market-defining health data. The latter is the same data that life sciences companies trust for numerous commercial use cases.
The technologies described in this paper are subject to one or more pending patent applications. Portions of the technology may also be covered by one or more issued patents, including but not limited to: Systems and Methods of Data Transformation for Data Pooling; Mixed Noise Mechanism for Data Anonymization.
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