Women’s Health Brand Increases Ad Campaign Performance
September 09, 2025
A global pharmaceutical brand significantly improved the performance and cost efficiency of its programmatic ad campaign test by using IQVIA Digital’s enhanced Consumer Modeled Audiences. The results demonstrate how IQVIA Digital’s innovative approach and continuous optimization delivered superior outcomes, helping the client achieve its test campaign objectives.
This case study describes how IQVIA Digital’s Consumer Modeled Audiences delivered an 81% increase in AQ, on average, in comparison to audiences created using its previous methodology. Beyond the dramatic increase in audience quality, the enhanced audiences also delivered a far better cost-per-target-reached
