Digital DTC advertising in the evolving legal and regulatory environment
November 07, 2025
Moderated by MM+M Pharma Editor Lecia Bushak, leaders from IQVIA Digital explore the evolving intersection of AI, data privacy, and direct-to-consumer (DTC) pharmaceutical advertising. With new regulations, presidential directives, and AI technologies reshaping the landscape, this conversation offers timely insights for marketers, data scientists, and healthcare innovators.
Featured IQVIANs:
- David Reim – Senior Director, IQVIA Digital
- Luk Arbuckle – Global AI Practice Leader, IQVIA Applied AI Science
- Devyani Biswal – AI Methodologist, IQVIA
Gain a behind-the-scenes look at how IQVIA Digital is tackling some of the most pressing challenges in healthcare marketing—from safeguarding sensitive health data to building AI models that are both effective and ethically sound. The episode dives into real-world examples, including the impact of recent state-level privacy laws and federal directives, and introduces innovative solutions like federated learning and synthetic data abstraction. Whether you're navigating compliance, developing audience strategies, or exploring the future of AI in pharma, this episode offers practical insights and forward-thinking perspectives.
