Event
IQVIA Digital @ Fierce Pharma Week
September 14-17, 2026
The Intelligence Advantage Begins Here. Built on Data. Powered by Possibility.
At IQVIA Digital, we help life sciences brands transform intelligence into action using our industry-leading data. From identifying the right HCP and consumer audiences to activating meaningful campaigns and measuring results in real time, our solutions help brands make every touchpoint count.
Meet with us at Fierce Pharma Week to explore how the products and solutions we offer to create more effective customer experiences that lead to stronger business outcomes.
Meet with Us
The IQVIA Digital team will be returning to Philadelphia to meet with clients and partners at Fierce Pharma Week. We look forward joining healthcare and pharmaceutical leaders in digital for a collaborative experience to accelerate innovation towards a healthier world.
We'd love to set a meeting with you in person. Fill out our meeting form below or visit us at Booth 901!
The Signal Economy—
Why Competitive Advantage Belongs to Those Who Know What Matters Next
By the time a trend is obvious, the advantage is already gone.
Information has never been more abundant. Insight has never been harder to find. As data volumes grow and AI makes information more accessible than ever, competitive advantage increasingly belongs to organizations that recognize meaningful signals before everyone else. This session explores how leading commercial teams are separating signal from noise, identifying emerging opportunities earlier, and turning insight into action before the market realizes that the moment has shifted.
Attendees will learn:
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How leading organizations distinguish meaningful signals from growing volumes of data
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Which early indicators can reveal emerging opportunities and changing customer behaviors sooner
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How commercial teams are improving speed, agility, and decision confidence through signal-driven strategies
S P E A K E R
Andrew Burkus
Head of Thought Leadership
IQVIA Digital
The Measurement Reckoning:
Why More Data Isn't Creating More Confidence
Healthcare marketers have more measurement tools and data sources than ever before, yet many continue to struggle with a fundamental question: How confident are we that we truly understand the impact of our investments on business outcomes? As customer engagement becomes increasingly fragmented and commercial decisions carry greater consequences, the cost of "good enough" measurement continues to rise.
This roundtable explores why leading organizations are embedding measurement throughout planning, activation, and optimization rather than treating it as a retrospective reporting exercise. Attendees will examine how stronger measurement practices can help create confidence, accelerate learning, and support better business decisions.
Attendees will learn:
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How organizations are aligning measurement with strategic business priorities
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How teams are connecting fragmented data sources to generate more actionable insights
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What it takes to build a measurement framework that supports continuous optimization and decision confidence
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How AI Is Empowering Clinical Decision—
Making Earlier in the Patient Care Journey
A panel discussion on how AI provides access to timely, vetted clinical information that empowers advanced practitioners, primary care physicians, rural clinicians, and no-see clinicians to make more confident treatment decisions and prescribe earlier in the patient journey.
Representatives from Genentech, OpenEvidence, and IQVIA will discuss how OpenEvidence enables true educational dissemination at scale, using real-time clinical intent signals and contextual query targeting to deliver relevant information at the moment of decision-making, reach beyond standard NPI lists, and support clinicians who may otherwise be missed by traditional channels.
S P E A K E R
Kit Burkus
Business Development Director, Measurement
IQVIA Digital
IQVIA Digital Attendees
Alison Brown
Head of Events
IQVIA Digital
Rachel Cunningham
Senior Director, Business Development
IQVIA Digital
Tyler Doppelheuer
Director, Health Data Product & Strategy
IQVIA Digital
Michelle Klein
VP, Publisher Solutions
IQVIA Digital
Frank Lin
VP & GM
IQVIA Digital
Moira McKenna
Head of Identity and Media Partnerships
IQVIA Digital
David Reim
Senior Director, Product & Strategy
IQVIA Digital
Carrie Thomason
Digital Client Partner
IQVIA Digital
Bob Whiting
Head of Digital Media Partnerships
IQVIA Digital