Skip to content
  • There are no suggestions because the search field is empty.
ELAAD-Plus-for-Digital---Hero-4

Understand the full patient journey and provider dynamics

Smarter planning, segmented audience builds, and outcome-driven optimization—powered by ELAAD Plus for Digital’s integrated dataset of open and closed claims.

Home Health Data Suite for Digital

Expand the volume of consumers and HCPs

IQVIA’s Enterprise Longitudinal Access and Adjudication Data Plus (ELAAD Plus) for Digital is the newest, most comprehensive patient-centric dataset that integrates adjudicated health plan claims, prescription claims, and pre-adjudicated medical and remittance claims.

View the fact sheet

ELAAD Plus for Digital

Plan and execute impactful omnichannel strategies with a complete picture of patient and provider activity.

  • Builds upon the ELAAD for Digital dataset with closed claims sourced from health plans.
  • Applies IQVIA’s analytical methodologies to de-duplicate and harmonize data from multiple sources.
  • Delivers prescription and medical claims for all diseases, including greater visibility into rare diseases and the path from disease onset to diagnosis and treatment.
  • Expands patient and HCP visibility with a larger universe of medical claims, HCPs, and patient counts.
  • Illuminates details about enrollment, confinement, blocked markets, treatments, and procedures.
ELAAD-Plus-Overview-1

A transaction level clinical dataset curated for digital use cases

Team meeting to make plans

Plan with accuracy

Understand potential reach and scale of HCP and consumer campaigns using comprehensive data.

Woman working on laptop analyzing marketing data

Build audiences confidently

Create segments based on clinical relevance, therapeutic interest, and behavioral signals.

2-people-looking-at-wall-charts

Measure what matters

Evaluate campaign effectiveness in audience quality, script lift, and health outcomes.

Man working on laptop analyzing marketing data

Optimize at speed

Accelerate performance insights and refine strategies using real healthcare data.

Data that powers digital strategies

Trusted and versatile healthcare data backed by a committed team

Enterprise

ELAAD Plus for Digital is a comprehensive dataset containing medical and pharmacy claims for all diagnoses, procedures, and products for all therapeutic areas. This offering integrates both open and closed claims.

Standardization

Advertising agencies and other partners in the healthcare marketing ecosystem can now use the same ELAAD Plus dataset that brands trust to build and analyze their businesses. This ensures all stakeholders work with consistent data when planning, building, and measuring audiences.

Expertise

IQVIA Digital professionals consult with brands, agencies, and partners to determine which Digital Health Data offering best addresses each customer’s marketing requirements.

Support

Ongoing service and support includes a day-to-day point of contact, data enhancement guidance, delivery support, and efficient communication for confident decision making.

Governance

Collaborative privacy and data governance framework that minimizes overall risk and provides assurance about its legal and ethical use. Individual client uses are subject to privacy and governance reviews.

Extensibility

The data offerings in the Digital Health Data Suite are built on the same underlying schema, simplifying interoperability and transitions – such as moving from ELAAD Select to ELAAD or ELAAD Plus.

Empower healthcare marketers with more information about providers and patients

ELAAD Plus for Digital applies IQVIA’s business logic, renowned data accuracy, and transparent analytical methodologies to support the evolving requirements of omnichannel marketing.

View the fact sheet
Professional man in business suite looking at laptop and smiling

Contact us

Let’s unlock opportunities together.