NP and PA Engagement Solutions: Peer Education & Activation

NP and PA awareness and sponsorship solutions

Introduce NPs and PAs to key disease state concepts, brand messages, and peer-relevant education early in their decision journeys.

Center of Excellence – unbranded content hub that builds NP and PA trust through ongoing disease education.
pocnNEWS – delivers targeted, condition-specific clinical content with embedded brand visibility.
Peer Perspectives – peer-led discussions that share real-world NP and PA clinical perspectives.
Peer Clinical Cases – expert-led videos of real patient cases that support diagnosis and treatment decisions.
pocnBOOST – programmatic solution raises NP and PA visibility quickly with precision targeting and scalable reach.
POCN+ Podcasts – authentic, peer-led discussions on disease state topics delivered in an accessible audio format.

NP and PA custom education and engagement programs

Deliver sustained peer-to-peer education in familiar formats and channels to build prescribing confidence among these essential clinicians.

PeerCast

Build trust and drive engagement through peer-led, clinically relevant content delivered in a structured, easy-to-follow format.

A smiling black man in a white coat is using a tablet, appearing engaged and professional in a clinical setting.

PeerCastPLUS

A peer-led series that supports deeper engagement by bringing all educational content into one centralized hub, simplifying access resources over time.

PeerCastALERT

A streamlined, multichannel program that delivers brand messaging directly to NPs and PAs, providing rapid visibility and accelerating awareness.

PeerCastPULSE

An extension of PeerCast that increases campaign frequency for more consistent visibility, reinforcing messaging through higher cadence engagement.

A male doctor in a white coat sits on a sofa, focused on his smartphone, with a stethoscope around his neck in a modern setting.

PeerCastBRIEF

A simple, email-based program delivered through a trusted NP and PA channel and offering a quick, efficient way to reinforce messaging or maintain awareness.

Patient and doctor looking at computer monitor in a hospital setting_

pocnRX

Support patient affordability at the point of care, helping to reduce cost-related prescription abandonment and reinforce treatment initiation and adherence.

Doctor sitting at desk working on computer

pocnGO

Interactive, challenge-based experience that engages NPs and PAs with clinical content, reinforcing key messages and improving retention through active participation.

5,000+ NP and PA Ambassadors deliver peer-credible content

Trusted peers — not generic spokespeople. The IQVIA Digital NP and PA Ambassador network consists of more than 5,000 exemplary clinicians, recruited through the POCN network to deliver peer-led education to APPs around the U.S.

Experts and
influencers

Clinicians respected in their field and committed to peer education lend credibility to the message.

Peer availability

Ambassadors educate NPs and PAs in the same therapeutic areas and practice settings that brands prioritize.

Peer credibility

A trusted voice makes good content more impactful, boosting relevance, confidence, and action.

Geographic coverage

Ambassadors represent a wide range of geographies and practice settings for relatable peer messaging.

NP and PA impact at a glance

Years of sustained engagement with the NP and PA community

NPs and PAs practice and prescribe in all 50 states plus Washington DC

90 M Unique patients managed annually in the U.S. by NPs and PAs

916 M

Annual prescriptions written by NPs and PAs

$ 150 B

Value of prescriptions written annually by NPs and PAs

NP and PA Engagement Solutions frequently asked questions

Why should pharmaceutical brands market to NPs and PAs?

NPs and PAs write more than 35% of U.S. prescriptions and have full or limited prescriptive authority in all 50 states. Their share of prescribing has grown every year since 2018, especially in primary care, cardiometabolic, mental health, and specialty categories. Brands that target only physicians miss clinicians who are initiating therapy in a growing share of patient visits—an attribution gap IQVIA Digital's TrueRx™ solution is specifically designed to correct.

How many nurse practitioners and physician associates are there in the U.S.?

As of 2026, the U.S. has approximately 602,000 nurse practitioners and 213,000 physician associates—more than 815,000 APPs combined. IQVIA Digital identifies these verified APPs in U.S. claims data, a figure that includes historical practitioners and multi-state licensure records beyond the active practitioner count.

What is the best way to reach nurse practitioners and physician associates digitally?

The channels with the highest engagement among NPs and PAs are peer-reviewed email newsletters, OTT and CTV video, clinician-specific podcast networks, and NPI-targeted programmatic display. The format matters as much as the channel: NPs and PAs respond best to content that is clinically practical, authored or endorsed by peers, and tied to real patient-workflow moments. IQVIA Digital activates across all these channels with NPI-level measurement.

What therapeutic areas benefit most from NP and PA marketing?

NP and PA strategic insight programs deliver the most lift in therapeutic areas where advanced practice providers manage a meaningful share of therapy decisions, among them primary care, cardiometabolic (diabetes, obesity, cardiovascular), mental and behavioral health, immunology and dermatology, women's health, and oncology supportive care.

What is POCN and how does it relate to IQVIA Digital?

Founded in 2014 and now part of IQVIA Digital, POCN is an established community in the United States whose clinically active NP and PA members power advisory boards, research, and advisory sessions. This means brands working with IQVIA Digital recruit participants from a curated, clinically active community rather than a generic clinician panel.

What is the America's Top NPs and PAs program?

America's Top NP and America's Top PA are the only peer-nominated awards programs recognizing advanced practice providers across every major clinical specialty. Run by POCN (now part of IQVIA Digital) for the past ten years, the program honors clinicians selected by their peers for leadership in patient care, community service, peer education, and clinical advocacy. Winners are announced each November for National NP Week and each October for National PA Week.

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NP and PA Engagement Solutions

Peer education and brand activation for advanced practice providers (APPs)

NP and PA awareness and sponsorship solutions