Global Pharma Company Achieves 9:1 Campaign ROI Using Email Marketing
March 19, 2026
Discover how a top 10 pharmaceutical company achieved a 9:1 campaign ROI using an email marketing combination of broadcast and AIM-triggered email to add new prescribers to oncology brands.
This initiative evaluated brands at different stages of the lifecycle and assessed the effectiveness of a digital‑first engagement strategy with healthcare providers.
