Neurological Brand Reaches Spanish Speakers on Reddit With A Custom DTC Audience
May 07, 2026
Healthcare media leader CMI Media Group and social news and discussion platform Reddit partnered with IQVIA Digital to build and activate a custom consumer segment using the criteria of Spanish speakers and anonymized consumers prescribed for a neurological drug.
The custom Spanish consumer audience segment attained an identical click through rate as the English audience, and the respective costs per click were very similar.
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