2025 HCP Email Trends & Insights to Transform Campaigns
Summary
Want to hear why HCP marketers increased their email deployments by 56% in 2024? As a digital channel, email enables brand marketers to deliver timely information to HCPs through one-on-one interactions at scale. Over the past year, email experts at IQVIA Digital have witnessed impressive growth in email deployments, alongside interesting trends, such as increased focus on personalization and segmentation by therapeutic area.
In this webinar, IQVIA Digital experts will share the trends impacting email today, provide data-driven insights, and demonstrate opportunities to elevate the email experience for healthcare provider audiences.
What to Expect:
- Performance benchmarks from the 235 million emails IQVIA Digital deployed in 2024.
- Insights into strategies for maximizing healthcare provider email engagement.
- Best practices in email composition and delivery to drive more value from email.
- Trends in pharmaceutical and health systems sectors and strategies to navigate changes.
We invite you to tap into the full potential of email marketing.
Speakers
Kevin McGreevey
Product Manager, Email
IQVIA Digital
Jacob Aguilar
Director, Email Product and Strategy
IQVIA Digital
Ashley Davis-Annett
Client Services Rep
IQVIA Digital
