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Built for modern DTC marketers

Achieve efficiency and scale in your DTC campaigns with AI-secure consumer audiences─from chronic illnesses to rare diseases.

A breakthrough in audience modeling, backed by industry-leading health data

IQVIA Digital’s Consumer Modeled Audiences are a major leap forward for life sciences marketers, proving advanced modeling can drive both superior outcomes and cost-efficiency.

Reimagine what's possible in DTC marketing

Case Study

Women’s health brand increases ad campaign performance

A global pharmaceutical brand significantly improved the performance and cost-per-target-reached of its programmatic ad campaign test by using IQVIA Digital’s enhanced Consumer Modeled Audiences.

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Breakthrough Consumer Audiences, powered by the most trusted health data

Learn how IQVIA Digital can help transform your digital marketing strategy with Consumer Audiences to deliver high performance and more efficient campaign spend.

Fact Sheet

Innovative consumer audience generation

Achieve more efficient DTC campaigns with audiences created using our patent-pending synthetic trends methodology, which balances high performance with rigorous data security.

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