Event
IQVIA Digital Innovation Summit 2026
Save the date and mark your calendars for the third annual Summit in Philadelphia, PA!
February 4-5, 2026
About the Summit
Hear from your peers on the role digital strategy and innovation is playing to advance healthcare:
• Brand Marketing
• Customer Engagement
• Medical Affairs
• Patient Engagement
• Enterprise Technology
• Information Management
• Analytics & Measurement
Receive expert insights on the latest trends in digital customer engagement.
Learn what industry leading technologies and partnerships are being deployed to achieve key business and brand objectives.
Network with fellow executives and forge new connections.
Agenda
February 3rd
5:30 - 8:00 PM
Early Registration & Networking
Overview
Join us at registration for early check-in and get your badge. Enter the PA Convention Center from Arch St, across from Trader Joes.
6:00 - 8:00 PM
Welcome Reception
Overview
Join us for drinks and light bites to kick off the 2025 Summit. Reception will be located in the Arch St. Atrium. Enter the PA Convention Center from Arch St, across from Trader Joes.
February 4th
9:00 - 10:00 AM
Registration & Breakfast
10:05 - 10:40 AM
[Keynote] How Advances in Technology are Revolutionizing Health: From Clinical Development to Commercialization and Beyond
Overview
Healthcare is on the brink of a revolution. With over a decade of R&D and cutting-edge technology, we're seeing an explosion of new therapies and personalized medicine. Imagine a world where rare diseases and cancer are tackled head-on with specialized treatments, and every patient receives care tailored to their unique genetic profile. This wave of innovation brings complexity, but also incredible opportunities. By harnessing AI and data, healthcare brands can create personalized, trust-building interactions that not only improve patient outcomes but also drive commercial success. This session will cover the fusion of technology and human-centric strategies that are transforming healthcare, making it more exciting and impactful than ever before!
Speakers
![Erik_Qualman_AAE_Headshot[15].jpeg-2](https://www.iqviadigital.com/hubfs/Erik_Qualman_AAE_Headshot%5B15%5D.jpeg-2.webp)
10:40 - 11:10 AM
How Innovation is Shaping the Future of Digital Customer Engagement
Overview
Innovation is critical across all aspects of a healthcare marketing campaign. With new channels, ad formats, measurement methodologies, and expanded digital identity resolution, healthcare marketers must ensure they are using the latest and greatest capabilities to create personalized, timely and relevant messages to their audiences. Furthering this necessity is the increasing personalization of medicine and the development of new therapies for smaller patient populations. This session will address innovation in healthcare and healthcare marketing campaigns and how to benefit from these advancements to effectively reach and engage patients and healthcare professionals in this evolving landscape.
Speakers
11:10 - 11:25 AM
Break & Solutions Showcase
11:25 - 11:55 AM
Achieving Real-World Success through Omnichannel Orchestration
Overview
A successful healthcare marketing campaign relies on clear goals, compelling messaging, and the right channel mix- and this mix must include coordinating field force and digital in order to build strong relationships with healthcare professionals (HCPs).Orchestrating a channel mix that provides HCPs with the information they need, while avoiding unwanted messaging, is essential. Aligning field force efforts with digital strategies ensures consistent, relevant, and personalized messaging across all touchpoints can enhancing campaign effectiveness and fostering trust.This session will equip you with tools to personalize messaging to HCPs across various channels, leveraging innovative methods to deliver impactful campaigns.
Speakers
11:55 - 12:25 PM
AI, Privacy, and the Future of DTC: Walking the Tightrope of Innovation
Overview
Between federal and state laws, healthcare Privacy regulations continually shape the way that pharma marketers do business. In the ever-evolving landscape of healthcare marketing, direct-to-consumer (DTC) strategies are facing a unique challenge that we at IQVIA call The Personalization Privacy Paradox. Successful brands must navigate this delicate balance: delivering exceptional, tailored brand experiences while adhering to increasing (and often disparate) privacy requirements. How important is it to shape the future of DTC in a customer-centric and privacy-safe manner? Can (should) brands move towards executing this way? Understand the impact of Privacy regulations on audiences, measurement, and more. Learn how to ask the right questions to protect your brand and your business.
Speakers
12:25 - 1:25 PM
Lunch & Solutions Showcase
1:25 – 2:10 PM
[Business Insights and Analytics Track] The Brave New World of Next Gen Analytics: How to Find and Fuel Brand Success in Tomorrow’s Market
Overview
Getting your promotional mix right has never been more difficult however with the right tools and insights you can accelerate brand performance. In this session we will look above and beyond brands to identify key performance indicators for smarter decision making. HCP Productivity: A new metric for launch success. Geographic Difficulty Index: Some areas are just harder than others! Promotional Intensity: It’s not just you messaging an HCP. How much noise are they hearing? Value Based Targeting: All prescriptions are not equal. Where should you accelerate growth and where should you cede it?
Speakers
[Go–to–Market Strategies Track] Transform Your Commercial Model to Meet the Needs of the Rapidly Changing Healthcare Ecosystem
Overview
As the US healthcare ecosystem continues to evolve with both policy changes and structural changes the legacy pharma commercial model continues to be under further stress. Ongoing market consolidation and integration requires alternative methods of engagement beyond solely physician-focused demand generation efforts. Legacy models with a national ‘one size fits all’ strategy led by heavy promotional effort will likely see further reduction in impact. In this discussion, we will cover alternate commercialization models that have already proven to improve customer experience and drive business impact and what can you do to drive that change in your organization.
Speakers
[Medical Affairs Track] From Strategy to Impact: Digital Transformation in Medical Affairs
Overview
Medical Affairs plays an essential role in enabling access to advances in healthcare through engagement of a diverse group of stakeholders. Key to that engagement is appreciating how best to utilize digital channels and capabilities to facilitate the uptake of needed preventive and therapeutic options by patients, providers and payers. In tandem with the concept of today’s precision medicine, such digital engagement must be precisely designed and informed. We explore the thoughts and experiences of Medical Affairs leaders who are working to transform and enrich stakeholder engagement using digital strategies that result in a clear impact.
Speakers
[DTC Marketing Track] Latest Advances in HCP and Consumer Audience Modeling
Overview
The development of high-quality audiences is a foundation of successful advertising campaigns. Despite the long history of pharmaceutical advertising, the industry continues to use new data sets and analytic techniques to deliver higher quality, more effective audiences for advertising. These latest innovations should be considered for all advertising campaigns.
Speakers
[Social Media Marketing Track] Data-Driven Strategies to Maximize the Impact of Digital Opinion Leaders
Overview
Pharma brands are starting to further emphasize partnering with Digital Opinion Leaders, also known as HCP influencers. Some are still hesitant to understand the risks versus the rewards. This panel will breakdown the considerations when thinking about DOL programs and what has driven success in market.
Speakers
2:10 – 2:30 PM
Break & Solutions Showcase
2:30 - 3:10 PM
[Business Insights and Analytics Track] The Brave New World of Next Gen Analytics: How to Find and Fuel Brand Success in Tomorrow’s Market
Overview
Getting your promotional mix right has never been more difficult however with the right tools and insights you can accelerate brand performance. In this session we will look above and beyond brands to identify key performance indicators for smarter decision making. HCP Productivity: A new metric for launch success. Geographic Difficulty Index: Some areas are just harder than others! Promotional Intensity: It’s not just you messaging an HCP. How much noise are they hearing? Value Based Targeting: All prescriptions are not equal. Where should you accelerate growth and where should you cede it?
Speakers
[Go-to-Market Strategies Track] Combining Behavioral & Attitudinal Insights for Dynamic Segmentation
Overview
Understand how to modernize the inputs to segmentation and targeting to secure the best HCP engagement model for your brand. Using integrated segmentation of primary and secondary research along with consumer profiles and email triggers, brands can upgrade their approach to targeting for personal and non personal engagement. Use the value of analytics, the power of how HCPs behave, and the integration of what motivates them to tailor your marketing messaging and channel strategy.
Speakers
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[Medical Affairs Track] From Strategy to Impact: Digital Transformation in Medical Affairs
Overview
Medical Affairs plays an essential role in enabling access to advances in healthcare through engagement of a diverse group of stakeholders. Key to that engagement is appreciating how best to utilize digital channels and capabilities to facilitate the uptake of needed preventive and therapeutic options by patients, providers and payers. In tandem with the concept of today’s precision medicine, such digital engagement must be precisely designed and informed. We explore the thoughts and experiences of Medical Affairs leaders who are working to transform and enrich stakeholder engagement using digital strategies that result in a clear impact.
Speakers
[DTC Marketing Track] Creating an Effective Feedback Loop Through Measurement
Overview
In today's dynamic digital landscape, marketers need reliable industry standards to evaluate and enhance the effectiveness of their campaigns. For many years, proactive brands and their agencies have utilized metrics such as Audience Quality and New Patient Starts to gauge overall campaign health and optimize frequently, resulting in improved performance, better ROIs, and ultimately, a greater impact on patient outcomes. However, these efforts often rely on timely data from current campaigns or historical results, lacking the context of industry or category-specific performance to help establish goals and forecast outcomes. To elevate this process, we now offer the opportunity to better understand DTC Audience Quality (AQ) through our unique IQVIA proprietary benchmarks. This additional data set is crucial for pharmaceutical brands aiming to optimize their media investments and drive superior performance. By gaining pre-campaign and early insights into common performance levels, brands can better plan, measure, and refine their DTC strategies. Our experts will discuss how to leverage these benchmarks to enhance media planning, campaign optimization, and overall audience engagement, ultimately leading to more effective and efficient marketing efforts.
Speakers
[Social Media Marketing Track] Pinning Down Purpose: Inspiring Health Action on Pinterest
Overview
This session will explore how brands are leveraging the platform to engage with Pinterest users as individuals encompassing more than just their patient status. Pinterest facilitates brand interaction with the holistic self and health perspectives of users, extending beyond a narrow focus on their medical conditions. This presentation will provide insights into the audience demographics, user intentions, and strategic opportunities being pursued by leading brands.
Speakers
3:10 - 3:40 PM
Transforming Healthcare Marketing with Generative AI
Overview
GENAI is transforming personalized marketing to healthcare audiences by providing intelligent, real-time solutions. Patients and healthcare professionals (HCPs) now expect instant access to relevant information, and GENAI is revolutionizing how we meet these expectations. By leveraging GENAI, healthcare marketers can create highly personalized and engaging content, optimize search behaviors, and deliver tailored messaging that resonates with specific audience segments. Explore the future of healthcare marketing with GENAI and discover how it is reshaping the way we connect with patients and HCP.
Speakers
3:40 - 4:10 PM
The Data-Driven Playbook: Revolutionizing Player Safety in the NFL
Overview
Sports, and in particular the NFL, have a long history of using data to drive decisions and change. The NFL has leaned into this practice over the last decade, collecting and curating an advanced player health database that drives injury reduction– and setting a new bar for a data-driven approach to athlete health and safety. This fireside chat between Drs. Mackenzie Herzog and Christina Mack will describe the strategies that the NFL takes to reduce injuries and keep players on the field, where this will go in the future, and how it applies broadly across industries.
Speakers
4:10 - 4:30 PM
Impact Awards & Closing Remarks
Speakers
4:30 - 6:00 PM
Networking Reception & Solutions Showcase
February 5th
9:00 – 10:00 AM
Networking Breakfast
10:00 – 10:05 AM
Opening Remarks
Speakers
10:05 – 10:40 AM
Healthcare Horizons: Insights into Industry Growth and Innovation
Overview
With domestic growth observed across the industry in 2024, the future of healthcare in the United States appears promising, even amidst various macroeconomic uncertainties, competitive pressures and the impact of policy changes. Continuous investment is driving groundbreaking advancements, with innovative therapies offering hope to patients and their families through specialized therapeutics, new vaccines, and other novel treatments, particularly for rare diseases and smaller patient populations. The IQVIA Institute's “Global Trends in R&D 2025” report notably highlights that 48 novel active substances were launched in the U.S. in 2024, including 44 specialty drugs, 34 orphan drugs, and 28 first-in-class therapies, with a significant focus on oncology. Join us for a fireside chat with Murray Aitken, Executive Director of the IQVIA Institute for Human Data Science. We'll explore how cutting-edge innovations in AI and AGI are poised to revolutionize disease prevention and personalized medicine. We'll also discuss the new administration's focus on chronic disease prevention and the pharmaceutical industry's pivotal role in fostering a healthier future. Additionally, we'll delve into the dynamic growth of the US pharmaceutical market, fueled by innovative treatments and emerging therapeutic areas. This session promises valuable insights into the advancements and trends driving strong industry growth in the U.S. market, and robust research and development investments.
Speakers
10:40 – 11:10 AM
Digital's New Vital Role in Launch Excellence
Overview
With 50 to 55 new pharmaceutical product launches expected annually through 2028, standing out is increasingly challenging. Further, research shows 67% of products fail to meet launch expectations, with 70% underperforming three years post-launch. To succeed against these odds, brands must align digital marketing strategies with market dynamics, mastering both direct-to-consumer (DTC) and healthcare provider (HCP) approaches.
Speakers
11:10 – 11:30 AM
Break & Solutions Showcase
11:30 - 12:00 PM
Harnessing CTV Advertising to Engage Modern Audiences and Drive ROI
Overview
As consumer consumption patterns evolve, so too do the marketing strategies of life sciences and pharma brands, which are increasingly integrating Connected TV (CTV) into their direct-to-consumer approaches. This shift necessitates a delicate balance, as brands strive to understand and leverage these emerging formats while maintaining the critical role of linear TV. This balance was exemplified in the most recent Super Bowl, where companies like Pfizer and Astellas prominently featured their advertisements while also showcasing these messages on AVOD platforms. This panel session will delve into the transforming TV landscape and viewer behaviors, examining the impact of CTV on advertising planning and performance. Additionally, we will provide insights into how brands can stay ahead in this dynamic environment.
Speakers
12:00 - 12:30 PM
Empowering New Stakeholders: The Role of NPs & PAs in Healthcare Decision Making
Overview
Every member of a clinical team is crucial to a patient's healthcare journey. In many cases, pharma brands caters messaging to doctors but may not show that same level of personalization to Nurse Practitioners and Physicians Assistants. We have heard from NPs and PAs that they are looking for certain information that will help them provide care to their patients. Uncover findings to help you better reach and connect with NPs and PAs.
Speakers
12:30 – 1:30 PM
Lunch & Solutions Showcase
1:30 – 2:10 PM
[Brand Marketing (EBP) Track] Utilizing Precision Marketing and AI Innovations to Drive Brand Performance for Emerging Biotechnology Companies
Overview
This session will take the audience through the current state of some precision marketing and how an integrated AI strategy can best support and optimize commercial success. To best support Emerging Companies to maximize their launch opportunity and reach the full spectrum of potential HCPs, patients and payors, it continues to be critical to employ a multi-channel approach which is specific and optimized for the specific brand and therapeutic needs. The adoption of a variety of AI agents and strategies can uniquely ensure highly personalized engagement with their target segments and will be an important driver to achieve their launch goals.
Speakers
[Patient Services Track] Your Guiding Light in Patient Support Gaining Data–Driven Insights to Boost PSP Performance
Overview
Learn why patient support services are cost-cutting targets and how to boost efficiency without compromising patient satisfaction. Discover how to tailor patient support programs by integrating diverse data sources to create a complete patient view and provide proactive, personalized support using IQVIA PRM. Discover how IQVIA PRM boosts program performance by streamlining agent onboarding and maintaining high efficiency, ultimately enhancing the patient experience.
Speakers
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[Information Management Track] Integrating HCP Behavioral Data for Commercial and Field Ops
Overview
The Customers that brands are trying to reach behave just like we do in our own personal lives. They search, consume and engage with information Digitally. Yet The goal of the session is to educate our EBP customers on how they can implement the Digital AI Labs as part of their launch plan to maximize their results. Many pharmaceutical companies are not taking full advantage of the available digital behavioral data and integrating it into every core data management & commercial function. If integrated and deployed holistically and properly, this data and it’s associated attributes and signals can level-up the performance and efficiency of not just Digital Functions, but the End-to-End Commercial Domain and every business function it touches. Not to mention infusing a critical data asset into the Gen-AI capabilities that are being developed and deployed.
Speakers
[Data as the Foundation to Omnichannel Strategy Track] Information: Creating a Strong Foundation for your Omnichannel Strategy
Overview
With information being central to all omnichannel approaches, when is almost good enough? A robust approach to information (including governance, coverage, consistency, and curation) is essential to bringing success to a brand in the marketplace. All of these characteristics are foundational in understanding how to best reach HCPs and consumers. To continue reaching the right audiences, innovation and AI/ML are also key. Key digital strategies covered in this session include: Robust coverage is foundational to the success of all activation and measurement strategies. Focusing on panel resilience, governance, and privacy management is key to ongoing success. Having the right information is akin to finding the right opportunity. Without the right information – you cannot be sure you are reaching the right stakeholders. Predictive modeling is a pathway to untapped opportunity. Pairing AI/ML with your activation approach can fill gaps, especially in rare disease.
Speakers
[Publisher Track] Building the Connective Tissue at the Point of Care
Overview
In an ideal healthcare ecosystem, patients are well-informed, and HCPs have the necessary information to prescribe the best treatments. This panel will explore innovative strategies for healthcare publishers to achieve these goals by leveraging data and technology. Digital Ecosystem Channels: Learn how to leverage digital channels to deliver brand messaging at the appropriate stages of the funnel:•Awareness •Generating Interest •Delivering Education •Conversion. By integrating patient education with HCP engagement, healthcare marketers create a connective tissue that guides both parties through the decision-making process. Join our expert panel to explore how these strategies can empower healthcare publishers to educate and convert effectively, ensuring both patients and HCPs are well-informed and ready to make the best healthcare decisions.
Speakers
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2:10 – 2:30 PM
Break & Solutions Showcase
2:30 - 3:10 PM
[Brand Marketing (EBP) Track] Accelerating Your Launch Utilizing AI Digital Labs
Overview
In today’s competitive biotech landscape, the speed and success of a product launch can determine its long-term viability. Traditional commercialization models are no longer sufficient – EBP companies must embrace digital innovation and AI-Driven strategies to accelerate their path to market and optimize launch impact. AI-powered analytics enable companies to generate deep insights from real-world data, identifying the right patients, healthcare providers and market dynamics faster than ever before. Digital engagement platforms allow for highly targeted, omni-channel communication ensuring that key stakeholders receive relevant information at the right time. AI can also streamline regulatory submissions, enhance forecasting accuracy and optimize sales force effectiveness with Next Best Actions.
Speakers
[Patient Services Track] Your Guiding Light in Patient Support Gaining Data–Driven Insights to Boost PSP Performance
Overview
Learn why patient support services are cost-cutting targets and how to boost efficiency without compromising patient satisfaction. Discover how to tailor patient support programs by integrating diverse data sources to create a complete patient view and provide proactive, personalized support using IQVIA PRM. Discover how IQVIA PRM boosts program performance by streamlining agent onboarding and maintaining high efficiency, ultimately enhancing the patient experience.
Speakers
[Information Management Track] Integrating HCP Behavioral Data for Commercial and Field Ops
Overview
The Customers that brands are trying to reach behave just like we do in our own personal lives. They search, consume and engage with information Digitally. Yet The goal of the session is to educate our EBP customers on how they can implement the Digital AI Labs as part of their launch plan to maximize their results. Many pharmaceutical companies are not taking full advantage of the available digital behavioral data and integrating it into every core data management & commercial function. If integrated and deployed holistically and properly, this data and it’s associated attributes and signals can level-up the performance and efficiency of not just Digital Functions, but the End-to-End Commercial Domain and every business function it touches. Not to mention infusing a critical data asset into the Gen-AI capabilities that are being developed and deployed.
Speakers
[Data as the Foundation to Omnichannel Strategy Track] Information: Creating a Strong Foundation for your Omnichannel Strategy
Overview
With information being central to all omnichannel approaches, when is almost good enough? A robust approach to information (including governance, coverage, consistency, and curation) is essential to bringing success to a brand in the marketplace. All of these characteristics are foundational in understanding how to best reach HCPs and consumers. To continue reaching the right audiences, innovation and AI/ML are also key. Key digital strategies covered in this session include: Robust coverage is foundational to the success of all activation and measurement strategies. Focusing on panel resilience, governance, and privacy management is key to ongoing success. Having the right information is akin to finding the right opportunity. Without the right information – you cannot be sure you are reaching the right stakeholders. Predictive modeling is a pathway to untapped opportunity. Pairing AI/ML with your activation approach can fill gaps, especially in rare disease.
Speakers
[Publisher Track] Reaching Healthcare Professionals (HCPs) Outside the Clinical Care Setting: Strategies for Effective Engagement
Overview
Healthcare professionals (HCPs) are under immense time pressure, extending far beyond their patient care duties. One of their most critical responsibilities is staying abreast of the latest medical advancements to ensure optimal patient care. This continuous learning often encroaches on their personal time. Join our expert panel to explore innovative strategies for engaging HCPs in their diverse roles as providers, patients, and caregivers. We will discuss how Consumer Publishers navigate these roles through personalized interactions across digital channels. Come learn real-world examples of actionable strategies and insights into optimizing your marketing mix for maximum impact.
Speakers
3:10 - 3:50 PM
Captivating Innovation: Unleashing Emerging Ad Formats in Healthcare
Overview
Pharma marketing is reaching patients with critical messaging through an ever-diversifying number of platforms and channels. Promotion is not in a silo, and how you engage with audiences and measure success should not be siloed either. While some audio and video are well-established, today's innovative formats within video and audio advertising are continually emerging and evolving. In this session, we'll focus on what is gaining traction, and how healthcare marketers should be thinking of and applying ads across interactive video, dynamic audio, connected TV (CTV), and augmented reality (AR).
Speakers
4:15 - 5:00 PM
Networking & Solutions Showcase
Our Speakers
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Matt Beebe
Former Pharma Executive & Commercial Strategy Leader
IQVIA/POCN Executive Advisor
Read More
Alexander Condoleon
Chief Medical Affairs Officer of Medical Engagements & Impact
Pfizer Global
Read More
Mackenzie Herzog, PhD, MPH
Vice President, Player Performance & Strategic Innovation
The NFL
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![Erik_Qualman_AAE_Headshot[15].jpeg-2](https://www.iqviadigital.com/hs-fs/hubfs/Erik_Qualman_AAE_Headshot%5B15%5D.jpeg-2.webp?width=1000&name=Erik_Qualman_AAE_Headshot%5B15%5D.jpeg-2.webp)
Erik Qualman
Artificial Intelligence & Digital Transformation Expert, Futurist, Bestselling Author
Read More
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Vicki Sherry
Oncology Nurse Practitioner for Thoracic Malignancies
Abramson Cancer Center, Penn Medicine
Read More
Alison Tapia
Former Senior Director, Performance Marketing & Digital Innovation
Dermavant Sciences, an Organon Company
Read More
2025 IQVIA Digital Innovation Summit
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About the Pennsylvania Convention Center
Join us at the Pennsylvania Convention Center at 1101 Arch Street Philadelphia, PA 19107.
Entrance off Arch Street across from Trader Joe's.
