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Quantify marketing impact with advanced measurement solutions

Shape investment decisions, optimization, and future planning with confidence by measuring continuous performance across every marketing channel.

Home Measurement

Innovative measurement solutions deliver actionable campaign insights

Audience quality

Using robust health data sets, IQVIA Digital can measure a brand’s intended audience as a leading indicator of campaign performance. This allows marketers to make granular adjustments to media plans for continuous improvement in reaching the right audience.
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Net impact

With access to 93% of all pharmacy claims in the US, IQVIA Digital measures the incremental effect of advertising on audience behavior, including diagnoses, prescriptions, and other objectives. This solution employs a rigorous methodology that enables marketers to measure ROI with unmatched accuracy on a weekly basis.
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Cross channel

Gain a holistic view of campaign performance across channels. IQVIA Digital helps marketers understand unique reach, overlap, and the incremental value each media partner contributes to the overall campaign. By distinguishing intentional duplication from inefficiency, brands can optimize investments and maximize coverage.
Target patient reach across channels

Attribution Modeling

IQVIA Digital Measurement solutions evaluate individual promotional tactics and integrate them into a holistic view using advanced approaches—such as attribution modeling—that link promotional history to prescription lift, helping quantify the impact of diverse marketing strategies.
IQVIA Digital Measurement

Fact Sheets

DTC and HCP Measurement from IQVIA Digital

Learn how to improve campaign performance today and support better outcomes over time.
Connect media exposure to DTC campaign effectiveness
Evaluate changes in prescribing behavior and other HCP outcomes

Case Study

Turning Complexity into Strategic Advantage

IQVIA Digital accelerated oncology campaign insights by nearly 25%, enabling earlier, more informed audience targeting and media optimization.
Read the case study
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Advanced insights and reporting

Transform measurement into action with accessible reporting, tailored insights, and stakeholder-ready analytics.

Halo Analysis

Add-on reporting and insight capability that helps quantify the combined effect of DTC and HCP exposure and understand how these campaigns work together.

OTC HCP Analysis

Connect marketing exposure to OTC purchase activity to understand campaign effectiveness, quantify impact, and support more informed investment decisions.

Custom Reporting

Tailor HCP and DTC campaign insights to your business needs with flexible reporting that answers unique questions, supports stakeholders, and drives informed decision-making.

Flexible Measurement Delivery

Deliver measurement insights directly into your preferred reporting environment, enabling seamless access to trusted metrics and analytics within existing business workflows.

Geographic Segment

Analyze performance across geographic and account-level segments to identify opportunities, refine targeting, and drive more effective marketing investments.

Case Study

Accelerating breast cancer screenings through point-of- care digital messaging

Learn how this campaign reinforces the power of personalized messages during patient check-ins, increasing screenings by 34% and driving preventive care.

Read the report

Measurement methodology and innovation

Measure with confidence wherever your audiences engage. IQVIA Digital combines industry-leading healthcare data, scientific rigor, and continuous innovation to deliver reliable insights across today's increasingly complex media ecosystem.

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Synthetic controls

Apply patent pending, advanced statistical techniques to create comparable control groups when traditional control audiences are unavailable, for more robust campaign impact measurement.

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Unified identity-enabled measurement

Connect audience interactions across channels and devices through one identity framework, creating a more complete view of campaign reach, engagement, and outcomes.

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Advanced projection approaches

Extend measurement insights with sophisticated methodologies to improve observability, increase representativeness, and provide a more comprehensive view of campaign performance.

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Clean room

Enable privacy-centric measurement and data collaboration through secure environments that support audience analysis, attribution, and insights generation.

From Silos to Synergy: Measuring the Power of Patient-Provider Alignment

Brands expect to accelerate patient conversion when direct to consumer (DTC) campaigns are reinforced by healthcare professional (HCP) exposure to aligned messaging. Learn how to orchestrate and optimize engagement across these two crucial decision-makers: patients and providers.
Read the blog
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Digital behaviors

Identify HCPs actively researching a brand or condition - and activate these audiences in your campaigns

  • Daily deterministic insights on over 1.4M HCPs across your web properties and the industry’s largest ecosystem of medical websites, powered by patented AIM XR technology
  • Fuel every step of intelligent HCP engagement — across planning, activation and engagement across all channels (in-person and digital), and measurement and optimization
  • 100% first party sourced, opted-in, and authenticated HCP identity data for understanding at the deepest levels
  • Delivers more than 350 million activation opportunities every month for brands to engage HCPs in crucial moments of interest
Learn More
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List match

Assess the match rate of your HCP list and reach more of your target audiences

  • Highly targeted, based on client-supplied NPI lists
  • Match on NPI, email, hashed email, first name, last name and Zip Code
  • See not only match rates but active reach of a target audience
  • Rapid turnaround time with self-serve availability within minutes and managed service availability in just days 
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Let’s unlock opportunities together.