A Unique Campaign Targeting HCPs on Pinterest
February 13, 2026
CMI Media Group, IQVIA Digital, and Pinterest made history with the first-ever HCP-targeted campaign on Pinterest, delivering timely RSV education to providers in a high-impact, underutilized channel. With a 55% audience match and minimal creative lift, the team reached HCPs during their downtime using privacy-safe, high-quality data.
