IQVIA Digital Consumer Modeled Audiences Outperformed Other Providers by Significant Margins
June 17, 2026
A global pharmaceutical company partnered with VDX.tv and IQVIA Digital to improve precision in digital video advertising for oncology and rheumatology brands. Leveraging IQVIA Digital’s Consumer Modeled Audiences and advanced modeling methodology, campaigns reached more qualified consumers—delivering up to 2x higher audience quality compared to other data providers.
-1-1.webp?width=640&height=360&name=Nurses%20Discussing%20in%20Hospital%20Hallway%20(1)-1-1.webp)
