Powering Exceptional Brand Experiences through Innovative Solutions
February 19, 2026
At IQVIA Digital, innovation meets excellence and pharma brands connect with the right consumers, driving doctor visits and new-to-brand prescription starts. A global pharmaceutical brand’s challenge was to identify two critical DTC audience segments: women diagnosed with a specific condition and those with additional risk factors. IQVIA Digital teams built scalable, high-quality audiences for this programmatic ad campaign, resulting in an 81% increase in measured Audience Quality, thanks to our advanced modeling methodology.
