Timely, Personalized Campaign Drives Increase in Cancer Screenings
February 18, 2026
Knowing that breast cancer remains common among U.S. women and is rising among younger and underserved populations, Prevent Cancer Foundation + IQVIA Digital + Phreesia launched a unique digital messaging campaign during doctor check-ins. This campaign motivated thousands to take action, leading to a 12% increase in screenings, showing that timely, personalized education can drive change.
