POCN Group: NP and PA Solutions for Digital Marketing
Identify, understand, and engage these essential prescribers with data-driven strategies, first-hand insights, and personalized campaigns that drive measurable outcomes.
Nurse Practitioners (NPs) and Physician Assistants/Associates (PAs) are reshaping the healthcare landscape. With U.S. physician shortages accelerating, NPs and PAs are playing an increasingly crucial role in patient care, making autonomous treatment decisions and influencing physicians. They are essential in ensuring timely care and improving patient outcomes. POCN Group, an IQVIA business, maintains an industry leading, behavior rich dataset of more than 730k NPs and PAs. Combining this data with digital access to 83% of NPs and PAs in the U.S., we enable life sciences brands with strategic insights from peer ambassadors, prescribing data, real-world claims to identify, understand and engage properly with NP/PA audiences.
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