AI with EQ- Leading with Empathy in Healthcare’s Data-Driven Era
Discover how artificial intelligence is transforming healthcare marketing, patient outcomes, and the role of empathy in a rapidly evolving industry.
In a Fierce Pharma Week keynote presentation delivered by Andrew Burkus from IQVIA Digital he explored the groundbreaking intersection of artificial intelligence and human empathy in healthcare communications. In this exclusive presentation, you’ll learn:
- How AI is revolutionizing healthcare marketing, moving beyond traditional outreach to drive real improvements in patient outcomes.
- The shift to precision medicine and why marketers must adapt to hyper-personalized strategies.
- Real-world case studies: See how predictive analytics, hyper-segmentation, and AI-powered diagnostics are making a measurable impact—from reducing stroke risk in the NHS to streamlining administrative burdens in leading health systems.
- The critical importance of human oversight: Understand the risks of unchecked AI, including misinformation and data errors, and why empathy and ethical governance are essential for success.
- Market realities and patient journey challenges: Explore the latest trends in launch brand spending, payer dynamics, and the medical education gap.
- IQVIA’s approach to responsible AI: Learn how industry leaders are shaping the future with innovation, compliance, and a commitment to patient care.
Ready to see how AI and empathy are reshaping healthcare? Watch the full recording now and discover actionable insights to elevate your marketing strategy, improve patient outcomes, and lead with purpose.
Moderator
Andrew Burkus
Senior Principal
IQVIA Digital
