Summit Series: Ep. 3 Empowering New Stakeholders: The Role of NPs & PAs in Healthcare Decision Making
Ep.3 Empowering New Stakeholders: The Role of NPs & PAs in Healthcare Decision Making
In this episode from the 2025 IQVIA Digital Innovation Summit, we dive into the panel discussion: “Empowering New Stakeholders: The Role of NPs & PAs in Healthcare Decision Making.”
Dr. Vicki Sherry, DNP, ANP-BC, AOCNP, Adult Oncology Nurse Practitioner at Penn Medicine’s Abramson Cancer Center, joins industry leaders Deb Nevins, Andy Kennemer, and Matt Beebe to examine the expanding role of NPs and PAs in clinical care as well as highlight the strategic opportunity brands miss when they overlook them.
Dr. Sherry highlights the holistic, patient-centered care that NPs provide that go beyond the initial treatment decision- managing side effects, supporting adherence, and addressing quality-of-life concerns. With their ability to spend more with each patient, NPs and PAs are not only key influencers in treatment decisions but also critical to ensuring patients initiate and remain on therapy.
The panel offers practical, data-driven strategies for engaging this vital audience—emphasizing why evolving your marketing strategy to meet their needs is essential for both improved patient outcomes and long-term brand success.
Looking to learn more on this topic? Read our latest blog: Marketings Missed Opportunity? The Critical Role of NPs and PAs in Patient Care
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