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July 11, 2025
Welcome to IQVIA Digital's Podcast Series featuring audio recording of various sessions from the second annual IQVIA Digital Innovation Summit, where we welcomed over 500 healthcare leaders to explore how cutting-edge advancements in data and technology are reshaping healthcare communications. These sessions highlighted how these innovations enabled more personalized engagement, enhanced customer experiences, and ultimately, better patient outcomes. 
 
For more insights or information on attending next year’s Summit, please contact us!
Ep.4 Healthcare Horizons: Insights on Industry Growth and Innovation

In this episode, Andrew Burkus, Senior Director at IQVIA Digital, joins Murray Aitken, Executive Director of the IQVIA Institute for Human Data Science, to unpack how innovation is propelling growth in the U.S. pharmaceutical market- despite ongoing levels of macroeconomic uncertainty.

From a surge in specialty and orphan drug launches to the game-changing potential of GLP-1 therapies in managing both obesity and chronic disease, they explore together how real-world data, preventative care, and agentic AI are reshaping the healthcare landscape.

Tune in for expert insights on the breakthroughs driving improved outcomes, the promise of AI-powered health systems, and the critical need for the pharmaceutical industry to rebuild public trust while also working to expand access to transformative treatments. Discover how the life sciences sector is evolving- and what it means for patients, providers, and those who work within the industry.