Earning Trust in the Inbox: 2025 HCP Email Marketing Review
April 09, 2026
Email continues to be a highly effective channel for delivering relevant, meaningful, and valuable information to HCPs, but life sciences marketers face a more complex inbox environment. In this anticipated annual report, IQVIA Digital email experts share insights, trends, and best practices.
Highlights include:
- Performance benchmarks from the 261 million emails IQVIA Digital deployed in 2025
- Guidance about the influence of AI, service provider controls, and privacy standards
- Data-driven approaches to email subject lines that improve engagement
- How a life sciences company’s campaign successfully blended broadcast and triggered email
Please download the report on the state of healthcare provider email and discover how to elevate email interactions with HCPs in your digital campaigns!
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