IQVIA Ethics Board for Consumer Audiences
March 02, 2026
IQVIA Digital introduces a new ethical standard for DTC audience creation that combines advanced privacy‑preserving technologies with transparent oversight. An independent ethics board ensures audience strategies align with societal values, regulatory expectations, and responsible data use. Together, these safeguards strengthen public trust by ensuring consumer audiences are built fairly, appropriately, and with clear accountability.
This white paper explains how advanced data‑minimizing technologies and independent ethical governance work together to protect consumers while enabling responsible innovation. The result is a transparent, accountable model designed to strengthen trust across the healthcare advertising ecosystem.
