Solutions - ELAAD Digital

Integrate health data for greater marketing impact with Enterprise Longitudinal Access and Adjudication Data (ELAAD) for Digital

IQVIA’s renowned ELAAD healthcare data, business logic, and analytical methodologies are now tailored for brand marketers.

Robust dataset of open healthcare transactions, offering a broad understanding of both patient and healthcare professional experiences.
Empowers customers to understand the entire patient journey, provider dynamics, market trends, and early research on new treatments.
Combines pharmacy, lifecycle, medical, and remittance claims into one longitudinal patient data asset.
Utilizes proven patient-centric methodologies to harmonize and de-duplicate data across suppliers, creating a single source of truth for patient data.
Delivers a thorough view of provider and patient interactions, with extensive payer plan details.

Accelerate marketing success with digital use cases

Plan with accuracy

Understand potential reach and scale of HCP and consumer campaigns using comprehensive data.

Woman working on laptop analyzing marketing data

Build audiences confidently

Create segments based on clinical relevance, therapeutic interest, and behavioral signals.

Measure what matters

Evaluate campaign effectiveness in audience quality, script lift, and health outcomes.

Man working on laptop analyzing marketing data

Optimize at speed

Accelerate performance insights and refine strategies using real healthcare data.

Data that powers digital strategies

Trusted and versatile healthcare data backed by a committed team

Enterprise

ELAAD for Digital is a comprehensive dataset containing all diagnoses, procedures, and products for all therapeutic areas. This offering unifies anonymized open medical claims, pharmacy claims, and other healthcare information.

Standardization

Advertising agencies and other partners in the healthcare marketing ecosystem can now use the same ELAAD dataset that brands trust to build and analyze their businesses. This ensures all stakeholders work with consistent data when planning, building, and measuring audiences.

Expertise

IQVIA Digital professionals consult with brands, agencies, and partners to determine which IQVIA Health Data for Digital offering best addresses each customer’s marketing requirements.

Support

Day-to-day customer support includes data implementation, advisory services, delivery, enhancement releases, and communications for confident decision making.

Governance

Collaborative privacy and data governance framework that minimizes overall risk and provides assurance about its legal and ethical use.

Extensibility

The data offerings in the Digital Health Data Suite are built on the same underlying schema, simplifying interoperability and transitions – such as moving from ELAAD Select to ELAAD or ELAAD Plus.

ELAAD for Digital by the numbers

~ 330 M De-identified patients

~ 9 B Healthcare transactions processed daily

~ 93 % Of all U.S. retail prescription claims

~ 11.5 M Healthcare professionals

~ 350 M HCP trigger opportunities per month

ELAAD for Digital

Comprehensive dataset of open claims across all therapeutic areas