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The comprehensive data solution for healthcare marketing

IQVIA’s Health Data Suite for Digital includes datasets that integrate health information from medical and pharmacy claims, providing visibility into patients and providers for high impact omnichannel marketing.

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Digital use cases for healthcare brands, agencies, partners, and publishers

Plan with accuracy

Understand potential reach and scale of HCP and consumer campaigns using comprehensive data.

Build audiences confidently

Create segments based on clinical relevance, therapeutic interest, and behavioral signals.

Measure what matters

Evaluate campaign effectiveness in audience quality, script lift, and health outcomes.

Optimize at speed

Accelerate performance insights and refine strategies using real healthcare data.

Support accurate, scalable, and privacy-safe digital campaigns

IQVIA’s renowned healthcare data, business logic, and analytical methodologies are trusted throughout the industry. Our Health Data Suite for Digital offerings provide healthcare brands and their partners with the insights to implement and optimize marketing strategies with confidence.

ELAAD for Digital

Clinical dataset of open, enterprise longitudinal claims across all therapeutic areas
  • Comprehensive dataset of open claims, offering a wide range of information around the patient and provider experience.
  • Combines pharmacy, lifecycle, medical, and remittance claims into one longitudinal dataset.
  • Utilizes proven patient-centric methodologies to harmonize and de-duplicate data across suppliers.
  • Delivers a complete view of provider and patient interactions.
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ELAAD Plus for Digital

Clinical dataset that combines open and closed claims, expanding the volume of consumers and HCPs
  • Includes closed claims sourced from health plans, building upon and harmonizing the information from ELAAD.
  • Delivers prescription and medical claims for all diseases and therapeutic areas.
  • Provides deeper and broader information about patients and providers.
  • Increases visibility into claims, blocked markets, treatments, and procedures.
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ELAAD Select for Digital

A focused offering for publishers and other partners to expand audience reach and boost engagement – coming soon

  • Curates the essential data from open claims, while maintaining visibility into the most important patient, HCP, and disease information.

  • Scaled down layout simplifies data use and storage.

  • Delivers peace of mind from the same stringent privacy and governance framework as other Health Data for Digital offerings. 

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IQVIA Health Data Suite for Digital by the numbers

~ 330 M De-identified patients
~ 750 K Healthcare organizations in the U.S.
~ 93 % Of all U.S. retail prescription claims
~ 11.5 M Healthcare professionals in the U.S.
~ 2.1 B Medical claims
These figures are based on 2024 data.

How the most comprehensive healthcare information assets power new digital scenarios

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Data

  • Open and/or closed claims data sources
  • Selected OneKey attributes
  • Lifecycle information
  • Product information
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Analytics

  • Data harmonization and de-duplication
  • Longitudinal claim and patient alignment
  • Metrics that are fit-for-purpose and end-user focused
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Expertise

  • Mastering of provider, product, and medical information
  • Partnerships with customers and suppliers
  • Knowledge of medical procedure and diagnostic processes

Optimizing datasets for digital scenarios

Continuous innovation and partner feedback enhance the robust clinical dataset.

Investments and roadmap

We have enhanced tokenization, geographic detail, and our supplier network; and gather customer and partner input to prioritize future innovations.

Privacy and governance

Data safeguards and regulatory considerations across the evolving healthcare marketing landscape are built into every Health Data Suite for Digital offering.

Suppliers

We worked within our data supplier framework to maximize coverage and ensure long-term use.

Enterprise support

Reduce partners’ total cost of data ownership through standards-based data delivery, ongoing advising, and more services.

Contact us

Let’s unlock opportunities together.